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My goal is to help you use the English language to communicate successfully in the global marketplace. I evaluate your materials from the point of view of the international readers that form your target audience. I recommend improvements that will help you say what you want to say in a way that your international audience will understand.
The materials I edit include:
- technical and operating manuals
- websites and web pages (for speed, ease of navigation, and clarity)
- documents for CE Mark qualification
- brochures, catalogs, advertising copy, materials for show booths
- training manuals for sales personnel, foreign distributors, etc.
- technical and commercial proposals, marketing plans, company profiles, business letters
- texts of speeches and other forms of oral presentations
Editing, writing and rewriting
- I proofread, edit, and -- when necessary -- rewrite your written materials to make them clear, concise, and comprehensible to an international audience. I suggest modifications to your document to remove terms, expressions and graphic materials that may be inappropriate in a document for international distribution.
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- Depending on your needs, I can develop many types of original documents from your drafts and notes.
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- My editing services include an evaluation of your materials from the point of view of an international reader. I offer recommendations on how to organize and structure your materials as well as suggest graphics and other design devices to improve the performance of your documents in the global marketplace. The aim is to make your documents effective and reader-friendly.
Development of extended glossaries and tables of contents
- I develop extended glossaries of the special terms, symbols and expressions used in your business or technology. These glossaries aid readers and are indispensable to technical translators.
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Document usability testing
In association with other consultants and specialists, I can test the general usability of your materials on various international reader groups that may approximate your target audience.
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MAIN CONTENTS
How plain English
can help your business
What is plain English?
Editing services
Consulting services
Company profile
More writing tips
Some useful links
How to contact us
WRITING TIPS
Introduction
More writing tips
Use short sentences
Use short paragraphs
Use common words
Use terms consistently
Define special terms and
abbreviations
Use active voice,
positive words
Be clear and concise
Emphasize important information
Avoid slang and
colloquialisms
Maintain cultural neutrality
Avoid noun strings
Illustrate with pictures,
tables and charts
Summary
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