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As product manager for this manufacturer's POP hardware, I approached the company's president with the idea of offering designers a "palette" of POP hardware. After surveying POP designers, I used the "buttons" found in the copy - keeping the tone light and the copy easy to scan. With a superb local graphic designer we laid out the piece. The result: good impact, favorable response and increased sales. (This sample was scanned from a hard copy. Though the printed piece is clear, it didn't scan well so I've re-written the copy below.)

eclipse.jpg

Outside Cover:

BENCH TOP DESIGNER KIT IS HERE!

Display houses NOW meet client deadlines with a smile. At last, designers, engineers (continued inside)

Body copy:

In an interesting development from Brooklyn, New York, a well-known manufacturer has just announced the introduction of a Designer Kit for designers, engineers, prototype and model makers. Called the Eclipse Bench Top Designer Kit (what else? They had the sense to come with it) it was developed for the manufacturers and designers of POP/Display & Fixtures.

The Bench Top Designer Kit features over 104 different hardware parts with up to 50 samples of each part. That means the designer has thousands of pieces of hardware components at his immediate disposal!

According to the Eclipse folks, never before has a service like this been offered to the POP/Display industry by a manufacturer of hardware components. In fact it's never been thought of before!

The Eclipse Designer Kit is a bench top unit measuring 33" across by 23" high and 12" deep. The unit is steel with 3 shelves and holds 32 bins. Each bin contains 2 to 5 compartments with each compartment holding a different hardware item.

For shipping purposes the Bench Top Designer Kit is already assembled by the Eclipse folks (they wouldn't just dump it in your lap). The shelving comes in one box. The bins are labeled, stocked and packed separately.

The Bench Top Designer Kit has been described with comments like "Fantastic!" and "This is excellent!" Of course, "How do I get this for my company?" is the most often heard response.

Well, the Bench Top Designer Kit is only available from the one manufacturer with more than 500 stock parts in the catalog Eclipse by Woodhaven Telesis. It comes to you for the ridiculously low price of $95 (excluding shipping). Order using the handy order form or call: 718-277-0107 or fax your order to: 718-827-2856.

The insert:

Headline: TURN YOUR IDEAS INTO PRODUCTS ...FAST!

The painter works from his palette of colors on canvas. No less an artist, the engineer, the designer, the prototype maker now have the Bench Top Designer Kit. At your fingertips, the facility to make ideas real, working faster and better than ever before! A full array of hardware components to mix and match like colors on a canvas.

· Over 104 different hardware parts from the smallest weld slips to split tubes, projection and flat tabs, spinners, bearings, clamps of all types, connectors, projection washers, plus new items
· More than 3000 sample pieces in all
· Use stock items. "Don't reinvent the wheel."
· Solve problems easier, faster. Expand the limitations of your designs
· Increase your value. Better results mean better and faster products from your company to clients. On time deliveries. Smoother operation
· Kit comes fully assembled. Bins are labeled, stocked and packed. Plus you get an "inventory locater" showing where each sample is located
· Re-order FREE samples as needed. "Kit" stays fully stocked
· Don't waste another moment without this! Order the Bench Top Designer Kit @$95.00 per kit! Now! (shipping is not included)

Order form:

__ I have been waiting for this!
__ I haven't exactly been waiting, but I do want it.
__ Send me ___ Bench Top Designer Kits at $95.00 per kit (excluding shipping costs).*
__ I have an account with your company under _________
__ I need to open an account.

Name: ___________ PO#________
Company____________
Bill to_________________
Ship to________________
City/State/Zip____________________
Phone _____________ Fax___________

Copy under phone & fax:

* Shipping via UPS Ground Service (allow 5-10 business days for delivery). Our Customer Service department will make arrangements for your shipping and tell you the shipping charges.