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Case Studies White Papers
Price Elasticity Study Statistical Alternatives: Sturdy Statistics (Nonparametrics
Segmentation Study  Advertising Affect on Sales based on GRP

Customer Satisfaction Study [links to article]

Performance to Expectations GAP Analysis
Using GAP Analysis in Brand Selection Brand Equity Estimation
Supplier Side Dynamics (Key Factor & Branding Study) Full-plan Conjoint - Demo Report
An Indexing Approach to Brand Equity Adaptive Conjoint - Demo Report
Interstate Highway Opinion Benchmark Comparison Testing w MaxDiff
Quirk's Article


Professional Information Primers-Application Introductions
Business Profile van Westendorp Price Elasticity Model

Basic Fee Structure

Conjoint Analysis - Introduction
Professional Resume GAP Analysis (Satisfaction, Performance & Expectations)
Retainer Agreement Web-Based Studies
General Confidentiality Agreement Perceptual Maps

Other Resource Sites to Check Out

Creative Research Systems Statistical Resources: Here, Here and Here

Raynald's SPSS Tools

     Also check out the desktop sample and power tool GPower

[Statistical Calculators - Sample & Power]

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Market Research Library@SPSSForum  

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When is the best time to do research?    The Man of All Men    Peanuts on Statistics    My "Fun Page"

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