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William M. Bailey

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Independent applied statistician and market analyst to national and international clients in customer profiling and satisfaction/loyality measurement in travel and tourism, needs assessment, financial services, healthcare, transportation, parks & recreational, political polling, and publications/readership. The firm provides value added adjunct services using qualitative and quantitative market research methodologies. The deliverables are relevant and actionable information for use in decision making and business strategy.

Proficient using SPSS and Survey System [Creative Research] data analysis applications. Windows 10 platform


Corporate Experience

Director, Market Analysis & Research

Direction of all activities associated with qualitative and quantitative market research, competitive monitoring, and economic and demographic analysis for the federation of clubs and Association policy committees. Staff of professionals and student interns with an annual budget of $700,000. Provide custom research services for business lines and clubs. Provide product development and media design support as required.

Market Analyst, Planning & Research

Market and competitive analysis and strategic research for the life insurance subsidiary. Managed all sub-contracted research efforts. Conducted comprehensive Situation Analysis of two maturing business lines: one directed toward general agency sales of insurance products, the other specializing in financial products. Design and implemented extensive economic tracking database for planning department's environmental scan effort.

Director, Business Planning Manager, Operations Research & Database Management

Responsible for applied mathematical modeling, statistical analysis, and corporate data architecture for the life insurance subsidiary. Responsibilities expanded to coordinating the development and consolidation of business lines and subsidiaries business and financial plans for presentation to the board of directors. Assisted business units with their internal and external assessment studies.


Published Works


Additional Information:

WMB Resume             WMB Profile+Services