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Chris Golub and Grant Gingrich, the men behind Swimclub 32, were so determined to throw people’s expectations of what
a wine bar was or could be that they didn’t even want a name for their tiny space (800 SF) in the Highlands neighborhood.
But the Denver Liquor Commission wouldn’t give them a license if they didn’t have one, so they decided to call
their modern wine bar by the goofiest, most nearly meaningless moniker they could come up with.
Sporting stained concrete floors and a contemporary yet warm feel, the former liquor store turned modern wine bar serves organic,
farm fresh produce, meats and fish and wines and sake from small vineyards. Golub wants to bring Denver diners a level of
quality that he has seen in Europe, but found to be missing in the US—great food and spirits served by “people
who truly care about you having a great experience.” That experience includes an interesting mix of lighting (candles)
and music (ambient, techno, and dub), a bar set up for dining, and prices that compare favorably to the generic mcrestaurants
putting diners to sleep all across the metro area. You’ll have to look hard for that experience, though; Swimclub 32
doesn’t have a sign.
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