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PRESS
RELEASES
Unlike most publicity releases, some of these are more
than a page. The reason for this is so savvy news journalists
can "rip" (copy and paste) the information into
a long-form article. More data spoon-feeds the media more
ideas more quickly (lessoning their time, energy and hassle
with "homework"). See if you don't think these news
pieces are stacked with stats, quotes and Angles For Editors.
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Immunity from 50 Hour Labor: One Woman's Liberating
Revelation
Read
release
This pre-natal exercise
DVD is so unique, Target.com picked it up for
distribution while I was writing the release.
PR
is being used to stampede prospects online.
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A
Topic for Big Business To Micro-Preneurs: Surefire
Tips To Make Your Email Campaign Work Harder
Read
release
Write and distribute
release for Direct Marketing Association's guest
speaker, President of Clique Digital, Allen Breiter.
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Now
Even Hollywood's Selling It: But can Reality
TV and MySpace show us the one skill to make
networking magic last?
Read
release
Write release
for Guerilla Publicity expert Jill Lublin's
2004 book "Networking Magic." Hook:
tap into the just-announced deal between Pipeline
Entertainment TV and MySpace.com. |
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Unleashing
consumer data into the public domain costs companies
money, reputation, and trust that may never
be recouped - even when it's not their fault,
say industry veterans Robert McKim and Evelyn
Schlaphoff
Read
release
Direct Marketing Association
of Southern California series release written
for January 2007 luncheon program.
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Despite
D&B's Finding That Every 2 Hours, 706 Companies in
America Move, Renowned New York Marketing Consultant Shows
Los Angeles Businesses 3 Easy Ways to Keep House Files
Clean, Current and Cost Productive
Read
release
Write
and distribute release for Direct Marketing Association
guest speaker customer acquisition and retention expert
Ruth P. Stevens. Stevens is a frequent contributor to
DIRECT magazine.
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E-Expert Shows How to Use Preview Pane Creative and Secret
Techniques that Slide Your E-mails Through Spam Filters
Read
release
Write
and distribute release for Direct Marketing Association
guest speaker David Beasley, President of Beasley Direct
Marketing.
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9 Masters
of Social Media Strike Gold: Proof That
Free Marketing Works
Read
release
Within
48 hours, 1400 journalists, bloggers
had opened this release. Coupled with
a free online campaign,it helped sell
over 900 tickets (@$300 per) to an 11-session
internet event teaching how to create
and execute social media marketing by
9 of the most successful social media
marketers today.
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Social
Media Marketing: Time Trap or Opportunity
Magnet? New Study Reveals the Answers
Read
release
As part
of an overall online social media campaign,
this press release
helped generate over 40,000 (and still
counting) downloads of a 55-page .PDF
report revaling how almost 900 marketers
use/think about social media.
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Della Reese
Stars In New Angel Role
Read
release
Promote
a new GoseplJazz DVD/CD from musicianer
Mark Allen Felton, the saxist in the
house band at Della Reese's Los Angeles-based
church, Understanding Principles for
Better Living.
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45
Million Americans Could Be Cracking Up
Read
release
Rewrite press release for Los
Angeles marketing company for their client, Orthopaedic
Hospital. Directive was to "make magic"
and add life to the product/offer: bone-density
testing.
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Michael
Moore Gets Shot In The Arm
Read
release
This
release isn't for Michael Moore. Reading it shows
how he fits the content perfectly. That subject
line (emailed to 7,000 media interested in receiving
book press releases) "got more than average
opens" said the managing editor of PRNewswire's
New York office. And the [completely unknown]
author/client did get calls for 3 immediate broadcast
interviews. Writer/distributor.
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A New Trend
in Winning the U.S. Hispanic Market: International
Marketeur Shows Angelinos Secrets of Sub Segmentation
to Identify Lifestyles That Deliver Value and Meaning
to Targeted 43 Million Prospects
Read
release
Write, distribute release for DMA guest-speaker
Chrysanthe Georges Sawyer, who has been featured
in The Wall Street Journal, DM News, DIRECT,
Hispanic Business, Hispanic Market Weekly, Las Vegas
Review Journal and others.
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With Chocolate
As Something An American Teenager Puts Up To Her
Mouth Rather Than Something She Puts In It, Four
Tinsel Town Marketing And Technology Organizations
Offer Hollywood A Chance To Ante Up: Toys For Teens
Needed Most This Holiday Say Local Marines
Read
release
Announcement of Toys For Teens drive at the 2006
Marketing and Technology Holiday Mixer, Los Angeles.
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CORPORATE
COMMUNICATIONS