The
dumbest business mistake you can make
is also the easiest to avoid...
Why would you ever agree to any error
that blocks the profit potential
of your communication?
Tia Dobi
is a Proofreader for Profits
She...
Lives by the "0%
error-rate, product does what the client intends" rule
Validates change
requests
Maintains branding,
look and feel
Maturates consistency
of message with other project elements
and is nitpicky
about the following:
Ensuring
100% accuracy and functionality
- Alt-text
- Audio/video
tracks
- Browser compatibility
- Captions
- Copy decks,
updated versions
- Copyrights and
trademarks
- Credits
- Dates (esp.
promotional, sweepstakes, offers), times
- Extra spacing,
leading, kerning
- Facts
- File load time
- File size
- Fonts
- Grammar (punctuation,
word mechanics etc.)
- Graphics usage
and placement
- Headers, footers,
pull quotes
- Headline, sub-head,
body copy text styles
- HTML code
- Hyphenation
- Interface Usability
- Legalese
- Links
- Logos
- Margins
- Meta tags
- Names and titles
- Navigation
- Order forms
(usually orders the product)
- Photos
- Product descriptions
- Product pricing,
guarantees
- Product shots
- Proper nouns,
industry-specific terms, URLs
- Readability
(Hint: read aloud.)
- Redundant words
- Roll-overs
- Spelling (homonyms
too!)
- Streaming/download
time
- Style-guide
usage
- Tonality/Voice
(character, conversational, academic, B2B, B2C)
- Title bars
- Transpositions
- Verb usage
- Verifying telephone
numbers, addresses
- Widows and orphans
- Work order specifications
All types
of interactive/ print content:
- Animation
- Banners
- Catalogs
- Charts
- e-mails (.txt
and .html)
- e-newsletters
- Financial indices
- Flash
- Graphs
- Landing pages
- Movies
- Numerical data
- SEM (PPC)/SEO
(search engine campaigns)
- Shopping carts
- Sign-up, survey
pages
- Text
- Web sites (extranets,
intranets, mini-sites, squeeze pages)
5 Things Never To Do On a Web page:
- Engage in design
drift (typefaces that fight one another instead of
work together; hierarchies of size and color that are irrational).
- Post maddening
motion (things that flash for no reason).
- Use mystery
meat navigation (words as choices that make no
immediate sense -- and therefore are not a choice -- to users).
- Build a page
with no ONE directive/action in mind (i.e.: read this,
go here, sign-up, buy or forward).
- Forget that
you are not your customer (audience, buyer, prospect, reader, viewer, user).
“
Tia
is the über-proofreader.
”
— Gail Melikian, Creative Director
Merle Norman Cosmetics
Los Angeles
“
Tia's
project management and 'nitpicky' grammar skills served as a
strong support for our client service account managers.
Enthusiastic by nature and thorough in her QA performance
[copyediting, proofreading and interactive testing],
Tia wasn't afraid to post her absolute work philosophy
'0% error-rate.'
Specific to the projects I assigned her, Tia did an excellent job.
”
— Milton Weaver, VP Interactive
Rapp Collins Worldwide Digital Marketing Group
Los Angeles
Tia
Dobi, Power Proofer
8850 Cattaraugus Ave. No. 7 
Los Angeles, CA 90034
(310) 839-2468 TiaD@earthlink.net