NOW EVEN HOLLYWOOD'S SELLING IT

But Can Reality TV and MySpace show us
the one skill to make networking magic last?

LOS ANGELES, April 23, 2004 -An announcement for a new TV show/online venture between "convergence television" Pipeline Entertainment and MySpace.com promises to bring the online networking phenomenon to episodic television. But are portrayals of pulsating, nanosecond, short-lived exchanges at the heart of building a life? For the rest of us living in the real world, best-selling authors and Guerrilla Publicity experts Rick Fishman and Jill Lublin have sliced through the mass of networking how-to products to show and tell us how social networking can lead to the best connections and opportunities in life, for both work and pleasure. In their new book Networking Magic (Adams Media, Sept 2004), the authors take readers through step-by-step instructions for finding and keeping relationships to find a lucrative new job, the right house or a life-mate.

The main concept contained in the guide cites the one reason millions, not just many, fail at networking.

"Networking as transactions is a myth. A networking magic relationship is a modern-day apprenticeship," says Fishman. "Liken it to mentoring."

"And to do that," chimes in Lublin, "you've got to relate, connect, forge bonds and share. And where have we learned to do that? Nowhere!" Until now.

The magic of networking is the single characteristic shared worldwide by all truly successful people.

The definition of networking is the process of building and maintaining relationships. The single reason people fail at networking and the single reason they succeed is based on one skill. You either use it and get successful or the alternative: Having want you want become increasingly difficult to get. Which always happens when relationships fall by the wayside. It's this teaching that separates Networking Magic from the rest of the trend-setting pack.

Good will. To successfully network, and continually and consistently get your needs met, you must constantly create good will. Then build on it. Networking Magic guides your way with laser-sharp precision. Think of your network as a latticed microcosm of life filled with the hottest commodity on earth - human capital. How well you navigate is how you strike pay dirt. Now, how does one exemplify good will? Fortunately, it's in the book.

Which is also chock-full of examples from seventeen to seventy year olds who exemplify networking magic verses networking drive-bys. Lublin explains, "We get our self-esteem from relationships. They're the skin of our lives. Why wouldn't we want to wrap ourselves in something that looks and feels great?"

We wear our networking magic everyday with our:

Friends and relatives
Lovers
Work colleagues
Traveling companions
Bankers
Fitness partners
Neighbors
Recreational buddies

There's no place on the planet your networking magic can't blossom all around you.

To network better right now, Networking Magic offers these gems:     

Small talk is big business - You have a lot to say. So go ahead and talk to everyone you meet. Build before you need. Then you're never stuck in a 'call for help' situation.

Assist vs. persist - Networking moves you through a lot of different circles. You're already a rolodex-builder. But that's not enough. Become skilled at sensing people's needs. Being informative and engaging allows you to give ideas, suggestions, collaborations, and talent. That's effective.

Swarm intelligence - A problem in rampant networking is that the people recommended within this environment are not top notch. Other networks spread themselves too thin and try to provide everything to everyone. Take a tip from Bottom Line owner Marty Edelston and cover your assets. Surround yourself with the best. People who are skilled and remarkable.

Reciprocate to communicate - Ah, everything good comes with a requirement. Giving back to your benefactor is the price you pay to be a network magic member. You choose the form your reciporcity takes-- it could be a thank you or a greeting card. Stock options are not out of the question. Rewarding makes it pleasing for others to give to you. And continue to do so.

These networking gold-nuggets show us that transactions don't transform and transcend lives -- lasting relationships with people do.

"In Hollywood, it's not what can you do for me lately, it's what you can do for me tomorrow," says networking mogul and billionaire Donald Trump.

PR pros Rick Frishman and Jill Lublin put
lasting back in relationship.

"A power-packed relationship is a value-packed relationship," says the Networking Magic duo.

Top networkers know it's people that are the centerpieces and most important assets in their lives. That's why they've made their spheres about increasing and maintaining these assets. Which creates wide circles of loyal supporters and trusted allies. For whom good things happen.

Networking Magic unlocks this door for everyone on the planet. Because Hollywood isn't the only place where dreams come true.

About the authors:
Dedicated to providing the best in marketing, publicity, and business and personal success, consultants Jill Lublin and Rick Frishman tell good news the world over. Clients include: Mark Victor Hansen, Jack Canfield, John Gray, Harvay Mackay, and hundreds of micro- and entrepreneurs. Co-authors of the best-selling Guerrilla Publicity (along with marketing giant Jay Conrad Levinson), Lublin and Frishman are interviewed frequently on radio, television, and in print.

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