Tia Dobi
Intelligent Creative
What is a truly effective ad, CEO speech, e-mail, news story, press release,
sales letter, product description or Web page really worth to your business?
ADSCORPORATE COMMUNICATIONSDVD/WEB NEWSPUBLIC RELATIONS TESTIMONIALS
NEWS

Man bites dog. Stories that get to the point, show and tell what happened and why and how it happened in a way that's interesting enough for readers to care. New contacts to expert, hot sources who can substantiate cold hard facts. Freethinking and fresh new news.


Press. Profit. And Provocation.

 

 

 

 

 

 

"Press. Profit. And Provocation.
Library promotion for the over-educated."

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Writer, monthly column
on how-to market libraries for Ex Libris, an e-newsletter with a subscription audience of 7,000 academic, librarian and IT professionals. P
ublisher Marylaine Block (former librarian, information-broker and columnist for Fox News Online ) quoted Tia in her latest book "The Thriving Library" in the chapter on Marketing. [pub. Information Today, March 2007]


Wal-Mart

 

 

 

 

"United We Brand. How one American company takes a stand for its USP."
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Writer
Down-to-the-DNA researched essay to answer U.C.L.A. advertising professor's ? "Is Wal-Mart's current advertising on brand?" Only student to interview Wal-Mart executive, agency reps from both ad firms and others. The posted comments are from ad professionals off the social membership portal AdHoles.com.



2006 Digital Entertainment & Media Directory

 

 

 

 

"2006 Digital Entertainment & Media Directory"
See online

Editor
of media, entertainment and educational organizations, law firms and advertising sectors for inaugural edition directory covering technology and content companies in the digital domain.
Publisher: Digital Media Wire




Agora Publishing

 

 

 

 

 

 

 



 


"Free Cash to Change Your Life"
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Writer, monthly columns
Ghostwrite for New York Times best-selling author Matthew Lesko (the guru of government giveaways). Interview government-money program experts and entreprenuers who had received from $500-$5M in free government money for their business. Cover city, county, state and federal government funding programs. Get photos and releases signed. Write one or two monthly columns published in print and online for fee-based membership newsletters/Web sites for "The Highlander Club" and "Tax-Wise Money." For separate project in same genre, get testimonials from entreprenuers for Agora's usage to help sell Lesko's books.
Agora, Inc. is a holding company for various international publishers of financial, health, travel and special interest books and newsletters. The company was founded by William Bonner.




CBS News

 

 

Broadcast News

Radio Sports Stringer
Interview pro ball players and coaches like Nolan Ryan, Payne Stewart, Bill Fitch, Yogi Berra and more from NBA, Major League Baseball, NFL and N.H.R.A. for live and pre-recorded radio interviews for KSEV-AM, Houston, Texas.


Tetra Pak





 

 

 

 

 

Business journalist, online
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Writer/Editor
"Win at the shelf." Designed with information about the end-user (consumer) in mind, build a new content sector (packaging) for online, subscription-based business intelligence service serving a readership of 50,000. Use research, analytical, interviewing and online-content aggregating skills to develop new concepts, determine relevance to client audience, write stories developed on breaking news and post live to content management system. Follow packaging trends, get permission rights to repost/repurpose content. Develop relationships within packaging industry. Only reporter to cover, produce beat content.





Houston Business Journal

 


 

 

"Leasing agents painting brands on the city's multifamily skyline."
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Writer
Asked by HBJ to write article for special real estate section publishing in print and online. Day of press: received reprint request by local trade Abode magazine.




I'll Get Back to You

 

 

 

 

 

 

 

 

"I'll Get Back To You: 156 Ways to Get People to Return Your Calls and Other Helpful Sales Tips"
Read Amazon review

Story researcher
Built a book by cold-call pitching and phone interviewing dozens of CEOs and celebrities to ferret their stories on how they get people to return their calls. (Wendy's founder Dave Thomas, discount broker Charles Schwab, Prudential Securities CEO Hardwick Simmons, Walter Cronkite, other high-achievers.) Wrote release contracts, responsible for content and contract delivery. Finished manuscript sold to -- and published by -- McGraw-Hill.

 



The American Go Journal

 

 

 

"The Power of Ten: Sidney Yuan Celebrates 10 Yutopian Years"
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Writer, cover story
Interview Dr. Sidney Yuan, a cryogenics research scientist by day, and an entrepreneur to the merchandise of a 4,000 year-old game called GO the rest of the time.

Marketing and Technology Mixer

 

 

 

 

 

 

 

Broadcast News

Copyeditor, teleprompter operator
Assist in the delivery of the spoken word by copyediting news, talk-show, and documentary scripts, then formatting them into ASCII text and following some of the greatest talking talent in America (Walter Cronkite, Dan Rather, Mike Wallace, the news journalists from CBS local news in New York City, 60 minutes, Dateline, Geraldo Rivera, Conan O'Brian and more). In the hotseat where "no mistakes can be made," maintain the ability to concentrate and never let them see you sweat. Work with top news talent wordsmithing non-stop daily news stories.

 

Marketing and Technology Mixer

 

Broadcast News

Field Producer
1992 Republican National Convention held in the Astrodome, Houston, Texas. Work with Kathy Baker out of Fox News (D.C.); wrangle talent (politicians) for live interviews.

 



I needed a story in 2 days.
And Tia got it.



— Karen Saverino, Sr. PR Counselor
Richardson, Meyers & Donofrio
Baltimore


Tia is a lion researcher.
Her ability to tap the wisdom
of high-profile CEOs
and celebrities built my 1st book.
Which got published by McGraw-Hill.


— Eric Yaverbaum, Agency Owner
Jericho Promotions & PR
New York City

Tia Dobi Writer / Editor
8850 Cattaraugus Ave. No. 7 Los Angeles, CA 90034
(310) 839-2468 TiaD@earthlink.net

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