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DVD/WEB
CONTENT
Write, edit, coordinate, collaborate, aggregate, proofread,
quality assurance test, upload, insert, populate content into
Web publishing applications and/or proprietary CMS (Content
Management Systems). Work may include hand-coding HTML, sizing
photos, creating file nomenclature/hierarchy on shared servers,
trafficking assets. See QA checklist/ 5 things never to do on
a Web page here.
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CalSpas.com
Edit site copy, copywriter product descriptions for
Journey spas section.
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cFares.com
Copywriter home and "see how it works" pages.
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Megapath.com
Edit products section (IP, broadband, VOIP) of Netifice
Communications site. Netifice merged with MegaPath in
2006.
Also edit Netifice employee Intranet content.
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InterFit.com
Editor, content manager for medical test ordering site
to increase employee and public usage of services. Site
offers access to online system for ordering health screening
and lab tests, securely posting results and for a range
of useful and relevant medical information.
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Fandango.com
Edit and QA weekly customer
survey e-mail blasts for opening films. Edit, QA, load
content for same. Download survey results to .PPT for
analyst/client presentations.
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RappCollins.com
Web Audit
A Web critique for the global
company Ad Age named "Direct Marketer of the Year
2004." I call it a Rip... for good reason. Like extreme
yoga (painful, yet liberating) this audit takes apart
the Web site in terms of design, copywriting, elements,
persuasion etc. The advice is down to earth and practical.
If you read nothing else in the DVD/Web section, be sure
to
read this.
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Fyi
Net .com
Work performed as project
manager or content manager for a multimedia development
company on e-commerce, corporate and consumer community
sites.
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“
Tia's
project management and 'nitpicky' grammar skills served as a strong
support for our client service account managers. Enthusiastic by
nature and thorough in her QA performance [copyediting, proofreading
and interactive testing], Tia wasn't afraid to post her absolute
work philosophy '0% error-rate.' Specific to the projects I assigned
her, Tia did an excellent job.
”
— Milton Weaver, VP Interactive
Rapp Collins Worldwide Digital Marketing Group
Los Angeles
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Cars.com
Copywriter car reviews (posted
to 3 sites). Conceptualise, write "Car Buyer
Insider. How to buy a new car without losing your
money or your mind."
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Toyota
Hybrid Synergy View
Edit and QA feature article
packages and related photography, links, branding,
HTML for various Toyota e-newsletters, e-blasts
and motorsports Web sites. Collaborate with account
managers, clients, copywriters, art directors
on content development and delivery. Adhere
to AP and product branding styleguides.
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MakeTheDifference
Network.com
Web 2.0 cause-oriented social site for nonprofits
and grassroots giving community. Copywriter various
sections, including MTDN Tour for launch. Create
mock-up pages (copy + visuals), lending direction
to voice.
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FirstCardinal.com
Write and produce landing page "Free Quote
for Business Owners" as part of a search engine
marketing campaign. Client buys into 3 suggested
features (Why Buy?, Testimonials, What bothers you
most about your current coverage?). 6% conversion.
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DIRECTV
promotional e-blasts
Edit and QA multiple weekly
promotional e-mail blasts for DIRECTV. Collaborate
with account managers, clients, copywriters, art
directors on content development and delivery.
Adhere to AP and product branding styleguides.
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Highlander
Club success stories
Write 1-2 online success
stories monthly selling NY Times best-selling
author's books as back-end product to fee-based
subscriber membership (entrepreneurs).
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"Journey
To The Truth" Consumer DVD
See
animation
Project/Content Manager, Editor
Point person for the content coordination, aggregation
of original artwork, audio elements, ditigal assets.
Collaborate with clients overseas and locally, in-house
animators, programmers, director, video producer,
designers and freelance writers to put the epic
story of The Bhagavad Gita on DVD. Includes
interactive games, bi-lingual glossary, moving images
(all .mov, no Flash) and multiple databases. Pre-produce/storyboard
entire project in PowerPoint. Schedule workflow.
Edit the script, multiple revisions. Join with client
at the hip to ensure proper cultural look and feel.
Find voice-over narrator (client had been searching
for a year). Winner 2002 international Summit
Creative Award®, 2nd place of approximately
3,000 entries. First
career DVD project.
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“
Like an orchestra conductor or movie producer,
Tia coordinated all the many talents of a large company of people.
Putting the story of "The Bhagavad Gita" on DVD is a behemoth
task. The client was pleased when she had the idea to find the perfect
voice-over talent by hand-picking an unknown Rumi expert. That the
product won a 2002 international Summit Award for creative excellence
was icing on the cake.
”
— AE
FYI-Net.com
Houston
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CORPORATE
COMMUNICATIONS