Tia Dobi has two four-letter words etched across her forehead:
"Just Sell"

New media training includes graduating from the Nova Institute of Digital Media and Design (studying how to monetize Web sites), and earning two Microsoft Office User Specialist (M.O.U.S.) certifications.

She has lived in 3 countries inside the U.S. borders (New York, Texas and LA) and 3 countries outside (London, South Africa and Japan).

Wildly diverse experiences means she's worked with rock stars & concert promoters, film producers, pro-ball players, defensive driving instructors & race car drivers, national news anchors, e-Power broadband trailblazers, 5 star generals, free-money-from-the-government program experts, designers of tall buildings & the bankers who finance them, O.S.H.A. safety inspectors, JCAHO healthcare providers, big cats, little people, librarians and tuxedo factory lint pickers.

Extensive travel makes her conversational with most (and some don't mind when she spells color: colour).

A member of six library systems, Tia reads 1.5 books a week, takes tea with David Ogilvy, Robert Bly, David Garfinkle, Claude Hopkins, Joe Vitale, Jay Abraham, Dan Kennedy, Clayton Makepeace, Joe Sugarman, search engineer Danny Sullivan, branding agent Tom Moser and Click and Clack "The Car Guys" from NPR.

All while carrying a photo of usability guru Dr. Jakob Nielson in her breast pocket.

She learned the mastery and magic of how to monetize websites i.e.: keywords that pull like magnets and avoiding the misery of e-commerce site usability such as: "You are not your customer," "No mystery meat navigation," "Avoiding maddening motion," and "Design drift" with a certificate in Web development & design by completing a one-year program in August 1999. And continuing to study direct response story- telling ever since.

Tia is a former production manager/line producer of film and video projects including TV commercials, music videos, corporate videos, documentaries and a few feature films; judging Childrens Programming categories for the New York Film Festival, Houston International Film Festival and Gracie Allen Awards Los Angeles.

She is a Web content producer/editor and e-project manager.

Her purpose can be summed up this way:

"P.T. Barnum in a skirt producing intelligent creative with a fanatical level of conceptual + practical attention for one focus: The client's success."

Her tagline is "Peace and profits."

Additional info:

Methodologies

How Tia Prepares For A Copywriting Assignment
- How Tia writes a news story

Easy Peasy Project Creative Brief

Working Attitude

Film/Video Credits

Tia in the news