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SEM ADS
Rapid-fire, continuous ideation while working
on multiple projects simulataneously (20 clients); copywriter
for 5 various teams. Create then index keywords into Ad Groups.
Conceptualize, write and test creative for B2B and B2C campaigns
running on Google, Yahoo, MSN, Ask and Business.com.
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Halloween
Campaign
Skinless skeletons, ghastly
ghost lore, R.I.P.
mummies and more for Simpli.com search engine product.
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Snap
TV DVD Games for the Family
Campaign
"Now The Whole Family Can Suck Rabbits
Thru Tunnels," and other concepts for kids educational,
family and sports DVD games.
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Lunares
Home Contemporary Designs
Campaign
Online retail space for an affordable
and luxurious signature home collection.
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Freedom
Debt Relief Program
Campaign
This campaign uses both pain and
pleasure to sell in the very competitive debt-relief
program market.
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Posner
Advertising
(link
under construction)
Real estate campaigns
selling residential, multifamily (luxury highrises and
apartments) nationwide for Avalon Bay and others.
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Web.com
Campaign
First SEM campaign
written. Control still going strong after 1 year.
Click-thru rates in the double-digits.
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Classmates.com
Campaign
"Remember that kid who
helped you make a clock out of a potato?" ads
for Back To School 2006." This social board
has over 40 million members worldwide.
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MyPoints
Rewards Program
Campaign
Loyalty-driven direct marketing
company offering consumer-reward incentive program
via numerous retailers and products.
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cFares Travel
(link
under construction)
This campaign to brand a xxxxxxxxxxxxxxxxxxxxxxxx
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Recipe4Living.com
(link
under construction)
This
campaign to brand a xxx |
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“
Tia, your Capitol Hill keywords and new
ad text are kicking a**.
Avg. CTR before Tia: .36%.
CTR after Tia: 1.68%.
”
— Account Manager
Search
engine marketing firm, Santa Monica
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“
Tia, your new ad copy for New Seabury Homes
has greatly increased their CTR's.
Thanks so much. I was really
hesitant about one at first...regarding butter
and lobster, but it turns out to be the best one...
just like you said it would!
I am glad I took your advice and went with it.
”
— Account Manager
Search engine marketing firm, Santa Monica
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Writer / Editor