PROFILE
Brainy, sophisticated and practical hardworking
line producer turned marketeur. Track record of
performing well in fast-paced / fact-based
environments demanding organizational,
technical, and interpersonal skills. And
never letting them see you sweat.

More profile

PROFESSIONAL EXPERIENCE

Expand The Brand Marketing Communications
Marketing consultant and Copywriter
Marketing communications
'Life's a niche. And then you buy'
Los Angeles, CA       2004 - Today

Conceptualise campaigns that penetrate the culture of an audience.

• "Peace Is Closer Than You Think"
  (Healing/Energy Products)
• "Look The World In The Eye. And Smile."
  (Intensive Eye Area Repair)
• "Moore Americans Vote"
  (election efforts of Filmmaker Michael Moore)
• "Fuel Your Freedom"
  (selling the music of GospelJazz)
• "Don't Spin With The Sharks. Swim With Them Instead"
  (media training to clients of entertainment publicists)
• "The Future Doctor Is IN"
  (David Geffen School of Medicine)
• "Know more. Live better"
  (Library campaign for their new 'Smartest Card')
• "All your business needs"
  (Houston Business Journal)
• "I own a car. But I ride Metro"
  (city bus transport system)
• "We get you to med school. And keep you there"
  (Office of Academic Enrichment & Outreach - a dept.
  within Geffen School of Medicine prepping med school applicants
  to enter any accredited medical school in America)
  
• "Real Estate. It's as big as the planet"
  (trade industry)
• "Because without the right people, business is being lost"
  (search firm)
• "The Subject is Always Success"
  (non-profit community training center)
• "Keep somebody alive and kicking"
  (home healthcare professionals)
• "Today's research determines tomorrow's business move"
  (business intelligence)

Write/Copyedit variety marketing and advertising communications for accuracy, branding, grammar, product placement, tonality, legal, copyright, copy clarity and page readability. Use/update style-guides.

• Interacive QA Specialist for Rapp Collins Digital Marketing Group: email blasts, banner ads, websites, online newsletters: Toyota (Consumer + Motosports/NASCAR), Lexus, DIRECTV, On The Border Mexican Grill & Cantina.
• Company descriptions for the "2006 Digital Entertainment & Media Directory."
• Financial reportalogs for Creative Direct Marketing Group.
• Da Vita Healthcare brochures and newsletters.
• Home video + video game packaging for Hamagami/Carroll Advertising. (Shrek 3++)
• Online movie surveys, Web pages, PowerPoints for Fandango.com.
• Cal Spas Luxery Home Resort dealer catalogs and promotional/ad copy.
• 20-chapter technical policy manual for Equilon Petroleum.
• B2B, postcards, direct mail, PowerPoints, posters for Kaiser Permanente.

Brand people & products. Work with marketing directors,
executive directors, entrepreneurs on: defining a product's
offering, strategising on position & placement & auditing
websites to engage customers' brains.

Recoup money for employer. Notice overstock of
product. Supervisor says 'can't be done but
give it a shot.' Meet with vendor direct.
$1,000 goes back into line item budget.
(ask me for more 'but vendor's never done that
and never will' successes)

Write blogs. "Expand The Brand" shows how to be a best
marketeur. "Press. Profit. And Provocation" teaches library
promotion to the over-educated.

Get invited. By publicist Jill Lublin (marketing superstar
Jay Conrad Levinson's co-author of "Guerilla Marketing")
to write release for her latest book.

Brand a service. Create flyer for prestigious class. Marketeurs
turn down. Six weeks into customer recruiting campaign,
client calls to 'get my flyer'.

Move merchandise. Hired to work tradeshow booth at California Gift Show.
Sell $1,800 wares in 8 hours. Client re-hires.

Discover some really great people. Hold court with marketeurs in:
advertising, branding, copywriting, direct mail and public relations.

Named Informants

Earn grades. Get grants to plunge into advertising, branding,
copywriting and publicity courses at UCLA Extension Schools
of Journalism, Business & Management, and more.

"How Wal-Mart takes a stand for its brand. A [true] advertising story"
(mid-term paper)

Research used in gospeljazz marketing plan

(Ask me about my direct-marketing class-winning SuperBowl Promotion)

• Write: promotional flyers, press releases, resumes, bios,
  personal statements, unique selling propositions, slogans,
  grant summaries, advertising and direct-mail copy to sell
  by using highly impactful, intelligent creative giving people,
  product & services a touch of singularity and rarity.
  
• Consult on: branding a product, how and where to sell.
• Whip up brands and loglines.
• Use influence and imagination.
• Audit Web sites for salesability: usability, copy, imagery.
• Coordinate live events.
  • create schedules, give & get directions, assign transportation, negotiate:
    seating, eating arrangements, panelists
  • get praise for invitations and signage that stands out in recipients' minds
    
• Create, distribute presentation materials.
• Update marketplace databases.
• Track and proof everything including foot traffic.
• Handle voluminous papers. Fax and mail everywhere.
• Research Internet, generate resources.
• Paste logos where they belong.
• Coordinate mailings of marketing materials including CD-ROMS, videos, brochures.
  • stock and inventory premiums, periodicals, journals: stuff
• Collaborate with Team, give ideas to:
  • create marketing collateral,
  • place product,
  • streamline procedure,
  • enhance client service and
  • cut to the chase.
• Come up with new ideas to manage things better
  and make things work.
• Recruit advertising focus group participants down to the DNA.
• Work on client site. Work from home. Work in a bullpen. Work at the library.
  Get on the job, contribute immediately with little or no training.
  
• Supply new business leads.
• Build promotions from scratch.
• Talk on the phone like a mad dog.
• Greet customers and give customers what THEY need and want.

[Agnes Huff Marketing Communications & PR, Artisan Creative, Cal Spas Home Resort Products, Creative Circle, David Geffen School of Medicine at U.C.L.A., Digital Media Wire, GospelJazzations, Fandango.com, The Girl Scouts, Hamagami / Carroll, Inc., HealthCare America, Healthcare Workers Training & Education Center, Julian Myers Public Relations, Kaiser Permanente Member and Marketing Communications, L.W. Communications & Media Training, Market Development Group, Match Creative, Methodist Hospital, National Association Record Industry Professionals (NARIP), National Resource Defense Council Member Development (NRDC), Paramount Pictures, Pardee Homes, Rapp Collins Digital Marketing Group, Service Employees International Union Member Marketing (SEIU), Trammell Crow, Trotta Marketing Research, Westfield Shopping Towns++]

• Ask the right questions to match employers with human capital.
• Hunt for, track down brain-powered executives. Brand 'em so they'd sell to clients.
• Supply new business leads.
• Be a coach (not a consultant) to employer + employee (teach them, show them how to play the game, encourage them to be a winner. Have eternal enthusiasm and optimism that all will be well, while my players are worrying about the game).

First produced consumer CD-ROM. Wins 2nd place
out of 3,000 entries for advertiser's International Summit Award.
Category: Creative excellence.

Change-surgent for company image. New look chosen by
owner for ad published in Houston Production Guide.

• Produce, copyedit and assist in the management of site / CD-ROM content in ways that optimize user experience, increase traffic, encourage registration and create product distinction.
  • Conduit with clients on creating & managing content schedules.
  • Ensure content creation reflects project demographics.
  • Craft simple, effective messaging for registration, help pages & captions.
  • Gather copy elements for original content from various client employees.
  • Route copy through approval channels.
  • Review, copyedit publicist's writing of company's marketing materials.
  • Company proofreader for content, grammar, customer
    usability, spelling, copyright, style, brand look & feel, interface themes.
    (Some websites 100 pages.)
  • Best Web end-user tester for QA.
• Learn client's competitive situation, needs and aspirations
  • Identify key business drivers
• Liaison between sales, clients, design, animators, front-end developers, back-end computer programmers, dubbers, distribution; meeting deadlines and deliverables.
  • Launch Web sites, intranets and a live web conference
• Operate at front line of new business. Mediate.
• Give life, memory to products / services.
• Conceptualize. See big picture.
• Determine project's creative from ground-zero by:
  

  • asking ??? to I.D. clients' & customers' needs,
  • scribing creative notes to build storyboards,
  • pulling in correct staff to develop project concepts,
  • explaining storyboards to clients,
  • remaining open, pliable, flexible to changes
    
• Gather required information and follow-up on proposals
  and presentations.
• Coordinate materials for client presentations.
• Produce action documents.
• Track developments in the broadband / tech industries.
• Create role from scratch. Monitor budgets.
• Use computer phone and brain all day long.
• Multiple brands, projects, schedules all at once.
• Handle with aplomb. Show clients love.
• Win FYI.Net's intranet naming contest.
• Assist with management front-end creative & technical website dept. (6 persons).

[Alexander's Premium Steaks.com, Chinmaya Worldwide.com, Cisco Systems, Enron Broadband Services.com, Enron Education.com, Enron Online.com, Cap Gemini Ernst & Young, HipHopCalender.com, InterFit.com Consumer Health, Netifice Communications, Ogilvy & Mather Advertising, Oral Maxillofacial Surgeons, VastVideo.com Entertainment Network, Virtual Entertainment Marketing]

Infinite Information
Information Broker / Writer / Consumer motivational market researcher
'Facts & testimonials answering Why buy from us?'
New York, NY & Los Angeles, CA        1995 - 2000

Pitch government program managers and print editors. Write
stories for entrepreneurs on how to get free money from the
government. Increase back-end sales for $75M consumer
product publisher.

Pitch consumers to provide (32) testimonials from 4-weeks of
cold calling for $1M book account. Result: Unprecedented
3% return on 200,000 monthly drop.

Copyedit, enter into telepromptor TV scripts, then run them
live for Walter Cronkite, Dan Rather, Mike Wallace, Andy Rooney,
Geraldo Rivera, Ed Brandon, and Conan O'Brian.

Write Web site reviews on "all things writers block" for StudyWeb's
educational Writers and Writing genre. Portal goes fee-based Fall 2000.

• Ask the customers of my customers 'Why they buy."
• Excavate the facts and stories of life.
• Interviewer, Web and database researcher to round up
  people, information and testimonials for marketing
  and business development.
• Ferret out data from Internet, business databases,
  small fine print & man-on-the-street.
• Research competition. So clients would know
  where to show & tell. To sell.
• Create loyalty insurance with research to:
  • know what customers love about clients' products
    by talking to them constantly
  • make it easy for customers to provide feedback
  • trace how most enthusiastic customers discovered clients
    
• Conduct probing interviews; gain significant insight
  into customers.
• Research copyrights, trademarks and patents.
• Find and interview experts for book and TV show content.
• Grab and catagorise chunks of solid information.
• Be idea & information savvy to carry out above.

Tia Dobi Producer Services
Line Producer - TV Advertising Campaigns, Infomercials, Music Videos, Films
'Make dirt look like a $1million on-camera and pink elephants fly backwards off'
Producer Services for film & video: production management, locations, casting
Houston & Austin, TX        1989 - 1995

Write "So You Want To Be", children's TV show. Immediate
national airing in #1 timeslot. Slam-dunk sell at NATPE to
Discovery.

Pitch to secure the unusual to the obscure people, places,
props, and art to recreate life in 75 film and video productions.

• Get ideas on the screen on time & in budget ($4K - $2M)
• Schedule, maintain sanity between demanding
  directors, producers, advertising agency personnel,
  other clients that may be lurking, cast, crew, vendors.
• Logistics, craft and taskmaster, balancing money & creativity.
• In-the-line-of-fire ability to 'get stuff':
  • broadcast talent acquisition,
  • technical staff recruitment,
  • location usage negotiation,
  • budget and schedule administration; AND
  • understand client needs and audience demographics,
  • break down projects to their minuscule details,
  • clarify goals,
  • create action plans,
  • be information central and adhere to priorities
    RESULTED in the pleasant production of TV & radio commercials,
    infomercials, music & corporate videos, features, documentaries
    and live-event promotions.
• Liaison between above-the-line, below-the-line, vendors,
  talents and clients.
• Coordinate. Supervise.
  
• Present 1 creative idea many ways for group buy-in to specs.
• Make hundreds of personal phone calls to get the right people for background.
• Produce logo & product shots.
• Use commonsense to decide lots (that affects others).
• Make people look brilliant. And dirt look like a million bucks on camera.
• Save money all the time.

[HBO, M-TV, VH-1, National Geographic, CBS-TV, 20th Century Fox, Coca-Cola, PBS, Players Casinos++]

Production Credits

• Convergence 2007 - New Media on a Global Economic Stage, Beverly Hills.
  Association of Media & Entertainment Counsel, October 2007 (1 day)
• Producing Hit Songs with Tena Clark, SAE Institute, Hollywood.
  National Association of Record Industry Professionals, October 2007 (1 day)
  
• How to Read Corporate Financial Reports
  UCLA Extension, June 2007 (1 day)
  
• Spring Career Day: Sponsored by Ad Club of Los Angeles /
  LAAAA / MAT Visit: Spend the day at RPA, listening/learning from the wisdom of career pros at The Designory, Deutsch LA, Dract FCB and others. April 21, 2007
  
• Digital Entertainment, Media and Marketing Excellence Conference & Awards,
  Century City. [DEMMX] Nov 2006 (2 days)
  
• Six-Figure Copywriting with Michael Masterson: American Writers & Artists Inc.,
  Oct 2006 - Oct 2008
  
• Online Media, Marketing & Advertising Conference, Hollywood.
  [OMMA] March 2006 (2 days)
• High Def Expo, Petersen Automotive Museum
  Los Angeles Nov 2005 (1 day)
• Online Media, Marketing & Advertising Conference, San Francisco.
  [OMMA] June 2005 (2 days)
• Creative & Visual Strategies for Advertising & Marketing:
  2005 Winter Class UCLA Extension, Carol Worthington-Levy,
  (winner 7 John Caples Awards), Instructor. (2 days)
• Branding Communications Planning & Advertising Strategies in
  a Competitive Marketplace: 2005 Winter Class UCLA Extension
  School of Business & Management,Charles Abrams, Instructor. (12 weeks)
• Entertainment Publicity Conference: Secrets, Sources, and Successes.
  Sponsored by: EPPS. Nov 2004 (1 day)
• Advertising Career Days: Sponsored by Ad Club of Los Angeles /
  LAAAA / MAT Visit: Grey, Daily, Chiat Day; meet with 20 others at
  the LA Convention Center Oct 2004 (2 days)
• Write Great Ads: Learning Annex Sep 2004 with award-winning,
  international advertising agency copywriter Alex Ayuli. (1 evening)
• Representing Talent in Agency Public Relations: 2004
  Summer Class UCLA Extension School of Journalism,
  Stan Rosenfield Instructor. (3 weeks)
  Added value: guest lecturers.
• Urban Network: Music, Entertainment & Marketing Summit:
  May 2004 Palm Springs, CA. Attendee (5 days)
• Entertainment PR: 2004 Spring Class UCLA Extension
  School of Journalism, Henri Bollinger Instructor.
  Added value: guest lecturers. Grade: A (9 weeks)
• Brain Alchemy: Getting inside the buying brain: Online
  Sean D'Souza Instructor (16 weeks)
• 2004 Scholarship Winner: Copywriter Joe Vitale's Direct Marketing
  Super Summit (4 days)
• Personal Essay Writing: Houston Community College
  Final thesis / presentation: "Entrepreneurialism of American Indian's First
  Basket-weavers" Grade: A+ (12 weeks)
• Microsoft Certification: Word and PowerPoint (M.O.U.S.)
• MS Office Suite Application Specialist: Training-Education Center, Houston, TX
  [Access, Excel, PowerPoint, Word, Outlook] (4 months fulltime)
• Certificate Multimedia: "How to Monetize Websites";
  e-Commerce & website usability:
  Nova Institute, Los Angeles, CA (1 year fulltime)
• West-law & LexisNexis Research Basics: Los Angeles
  Community College (3 months)
• Story Analyzing: American Film Institute, Los Angeles, CA
• Exhibit Docent: Contemporary Art Museum, Houston, TX (2 years)
• Bachelor of Fine Arts with a concentration in Broadcast Journalism:
  School of Radio, Television & Film, Sam Houston State University,
  Huntsville, TX (Dan Rather's alma mater)

PROFESSIONAL COMMITMENT

Member:

• Advertising Club of Los Angeles [now Think LA]
• Association of Media & Entertainment Counsel
• Direct Marketing Association of Southern California [former Publicist]
• Entertainment Publicists Professional Society
• National Writers Union
• PR Newswire
• Variety.com
• Beverly Hills Library
• Cerritos "Experience" Library
  [Voted "Best Public Library in America" May 2004 by Reader's Digest]
• Houston Public Library
• Harris County Library
• Los Angeles Public Library
• Los Angeles County Library
• New York Public Library
• UCLA Library System

Connection:

• American Marketing Association
• American Women in Radio & Television
• Association Independent Information Professionals
• British-American Business Council
• California Lawyers for the Arts
• Cinewomen - Documentary Subgroup
• Dana Alliance for Brain Initiatives
• Digital Cinema Society
• Digital Eve
• Entertainment Technology Center at USC
• Houston Technology Center
• Independent Feature Project
• Independent Organization Writers Southern California
• Independent Television Association
• International Documentary Association
• Los Angeles County Museum of Art
• Los Angeles Creative Club
• Marschak Colloqium in Behavioral Sciences [Anderson School
  of Business UCLA]
• MENSA International
• National Association of Broadcasters
• National Association Record Industry Professionals
• The Museum of Television & Radio
• The Institute of Noetic Sciences
• The Publicists of the International Cinematographers Guild
• Women in Film
• Women in New Media