FINANCIAL FUNDAMENTALS FOR SALES & MARKETING PEOPLE

General Description

This course is designed for sales and marketing people who need to understand how their decisions affect company profit objectives. It covers basic financial principles but also focuses on what they need to know to successfully interact with their customers, both internal and external. Using brief, succinct marketing directed case studies, participants gain a better understanding of their own as well as their customers' financial concerns.

Objectives

Participants gain the knowledge and skills needed to ...

Understand the financial implications of their sales and marketing decisions
Interface more effectively with customers by being more cognizant of their financial concerns
Better understand the financial intricacies of the market place
Make better financial decisions affecting the well-being of the business




Content

Selling price decisions
Sensitivity analysis
Marketing and selling expenses
Profit margins
Cost analysis
Incremental sales opportunities
Cost of carrying receivables
Customer's financial statements


Duration: 1 - 2 days

Phone (610)388-0969 / Fax (610)388-8654 / info@sircoconsultants.com

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Instructor Led Multi Media Executive Coaching
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