HEAR SEIFERT SING:
George Seifert's musical tastes are eclectic. A1996 Sports Illustrated article noted that he likes "Queen (classic rock), Ottmar Liebert (flamenco guitar), Nirvana (grunge), Ministry (speed metal), and Don McLean (sap)."
He's also been know for blaring Billy Idol in the car on his way to home games: "I'm not what you'd call a cult fan. It's just like -- oh, God -- I like those squealing guitars.' "
On the other end of the musical spectrum is "Phantom of the Opera," which Seifert said he's seen five times. "I love it. The first time I saw it was in London. It brought tears to my eyes," he said. "I don't know if I could ever watch it and not be moved by it."
And of course, there's "Love is a Many Splendored Thing" and "Blame it on the Bossa Nova," which Seifert sang in an ad for Visa during the 1995 season. He said he did it in honor of his daughter's wedding. (Or to pay for it.) The spot earned him a 1996 Fans' Choice ESPY award from ESPN for best performance by an athlete in entertainment. (It was Seifert's second ESPY -- he earned one in 1995 as Coach/Manager of the Year.)
Seifert's Visa commercial was one of 100 NFL-themed ads submitted for consideration in the "Gridiron Greats of Madison Avenue" contest in January 1998. Marketing execs and media types narrowed it down to five winners, as follows: