Randall
Rensch
Marketing Communications
Concepts
and Copywriting
(212) 223-2679
randy@rensch.com
Where Next?
Services & Details
• Services
• FAQs
• Resumé
• Samples
About Advertising
Support/Resources
Web Developer?
Home Page
E-mail me now
Where Next?
Services & Details
• Services
• FAQs
• Resumé
• Samples
About Advertising
Support/Resources
Web Developer?
Home Page
E-mail me now
Where Next?
Services & Details
• Services
• FAQs
• Resumé
• Samples
About Advertising
Support/Resources
Web Developer?
Home Page
E-mail me now
Where Next?
Services & Details
• Services
• FAQs
• Resumé
• Samples
About Advertising
Support/Resources
Web Developer?
Home Page
E-mail me now
Where Next?
Services & Details
• Services
• FAQs
• Resumé
• Samples
About Advertising
Support/Resources
Web Developer?
Home Page
E-mail me now
Where Next?
Services & Details
• Services
• FAQs
• Resumé
• Samples
About Advertising
Support/Resources
Web Developer?
Home Page
E-mail me now
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What's on this page (click or scroll down):
Concepts and copywriting
Creative for all media
Strategic development
Campaign development or extension
Copy/Contact for agencies and media
Working the phone
Temporary replacement
Presentations
Creative review
Press releases and editorial
Free galley proofreading
Radio
Concepts and copywriting
Full-time freelance for advertising and sales promotion of all kinds.
Available on a project or daily basis.
All media
Advertising • consumer brochures •
business brochures (product, services, capability, etc.) •
sales leave-behinds • direct mail •
dealer support and sales promotion • sales letters •
advertorials • detailed product profiles • merchandising materials •
catalogs • newsletters • FSIs • presentation kits • white papers • spec sheets •
simple manuals • proposals • multimedia •
television • radio • Web sites •
other media mentioned below [to page menu]
Strategic development
I'm proud to have won an Effie, because it's given for marketing effectiveness.
Having marketed a broad array of product and services over the years, I contribute experience,
special perspective, and insights to help you maximize your market potential and examine all your
options. [to page menu]
Campaign development or extension
You set the direction and do the glory work; I'll build from there. Maybe you already have one
ad or commercial done already, and want me to do the others. Or, I'll take your concept into
other media, being sure to take maximum advantage of each medium's special characteristics.
[to page menu]
Copy/contact for agencies and media
I've dealt directly with clients since the beginning of my career, and am experienced at fact-finding,
determining goals, communicating strategies, etc., with or without your presence. This isn't my
standard procedure (it's nice to have the full benefit of your account service personnel), but
when you're short on time or people, it often helps. [to page menu]
Working the phone
No, not sales calls. But I often use the phone to gather up the product story before writing begins.
For example: canvassing retailers for testimonials. Or phoning district offices and their customers
to nail down case history details. [to page menu]
Temporary replacement
Call when you're short-staffed. I've filled in at every level from creative director to junior
copywriter. This helps you remain sane and fresh during peak periods, keeps you fully capable
during vacation season, and lets you take all the time you need to find the right replacement for
a departed staffer. [to page menu]
Presentations
Live or on-screen. Any kind of screen -- slide module, tape or multimedia.
[to page menu]
Creative Review
I offer a reduced-rate, comprehensive review of your ad, brochure, direct mail package,
site or other creative project (as well as proposals, etc.) It's an
economical way to get meaningful feedback from an uninvolved writer who sees the project with
fresh eyes -- as your customer sees it. I may confirm your confidence in a good
creative execution (and say why), but I will also identify things that might be confusing, show
how strong points could be extended, eliminate wordiness, and suggest other potential
improvements. One thing I won't do is pan everything, in a crudely disguised pitch for new business;
that's not what this is about. (As even some major agencies have learned the hard way, that would make no
sense -- you yourself might have approved the work, and besides,
I may have little idea what your real marketing objectives were until you tell me.) I'll be constructive, give
you sound reasons why and possibly suggest ways to do it better.
[to page menu]
Press releases and editorial
I write newsletters, editorial articles and press releases from time to time, usually as part of
a comprehensive overall advertising/promotional project. [to page menu]
Proofreading
I'm not a "full-time proofreader," and for maximum peace of mind you should use
one.* But I'll double-check your
galley (or finished web page or script, etc.) at no extra charge. who wants a sample with a mistake that crept in during
layout or last-minute changes? Basically, you just need to send me the galley while there's still
good time to for us to do something about it, have your regular proofreader(s) check it, too, and
give me some samples later. [to page menu]
Radio
Yes, I know radio is covered above, but I want to give it special attention -- something radio
writing gets too little of. Earlier in my career, I wrote a few thousand commercials, but I don't
get to do as many as I'd like these days. If needed, I can provide finished production, demo or
voice-over capability, too. whether you've already written one spot and need two more, or just
want to farm it all out so you can do other stuff, you'll find me as flexible as the medium
itself. [to page menu]
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