Randall
Rensch
Marketing Communications
Concepts
and Copywriting
(212) 223-2679
randy@rensch.com



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Where Next?
Services & Details
                 • Services
                 • FAQs
                 • Resumé 
                 • Samples
 About Advertising 
 Support/Resources 
 Web Developer? 
 Home Page 
 E-mail me now 















Where Next?
Services & Details
                 • Services
                 • FAQs
                 • Resumé 
                 • Samples
 About Advertising 
 Support/Resources 
 Web Developer? 
 Home Page 
 E-mail me now 















Where Next?
Services & Details
                 • Services
                 • FAQs
                 • Resumé 
                 • Samples
 About Advertising 
 Support/Resources 
 Web Developer? 
 Home Page 
 E-mail me now 















Where Next?
Services & Details
                 • Services
                 • FAQs
                 • Resumé 
                 Samples
 About Advertising 
 Support/Resources 
 Web Developer? 
 Home Page 
 E-mail me now 
















Randall Rensch

440 East 62nd Street, New York, NY 10021       (212) 223-COPY (223-2679)
What's on this page: (click or scroll down)
  • Summary
  • Principal fields
  • Experience in all media
  • Freelance experience
  • Staff experience

    Summary
    Very broad experience in creating marketing communications for most types of
    consumer and business products and services, in all media. Strong conceptual, analytical, client-contact and presentation ability. Results-oriented viewpoint formed early in career, as a staff copywriter at radio and TV stations. My work on International House of Pancakes won the American Marketing Association's Effie Award for marketing effectiveness. I've demonstrated a strong ability to define and organize product benefits, analyze campaign needs, and set goals based on experience, research and common sense. Skilled at extending campaigns through all advertising and promotional media. Experienced on Mac and PC. Long continuity as a freelancer.
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    Principal fields

    I've worked in
    many product and service categories. My background is heaviest in: • High-tech and other industrial • Franchise restaurantsRetail • Consumer and professional electronicsComputer hardware, software and services • Financial • Residential and commercial floor coverings • Carpet fibers • Automobiles and automotive products • Real estatePhotographyTransportation • Communications and media promotion • Chemicals and other manufacturing • New products • Corporate image • Government-purchased products and services • Style & FashionDirect-marketing    Lighter experience in: Packaged goods and other branded products • Sports, Recreation & Activewear • Healthcare services & technology • Ethnic and foreign markets.
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    Experience in all media

    Virtually all media, including radio, sales promotion, TV, presentations. Print background includes advertising, consumer brochures, capability and other business brochures, sales leave-behinds, direct mail, dealer support and sales promotion, newsletters, sales letters, press releases, editorial, annual reports, in-depth product papers and spec sheets. TV and radio background includes copywriting and production. Presentations include live, slide, tape and multimedia.

    Web sites, too. Like other media, Web pages should clearly present information that's relevant to the user. I'm experienced at distilling information and presenting bite-sized chunks in interesting ways. And I've demonstrated the ability to do fun things with relatively simple resources. I've been involved in planning and copy for Web and intranet sites, as well as sales promotion for Web-related companies. Call for what details I can offer. And meanwhile, see what Web Week has said about writers and Web sites.
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    Freelance experience

    Background includes eight consecutive years of all-freelance. Have been responsible for campaign creative, account contact, new business presentations, project supervision, creative supervision, visual concepts, and/or campaign extension.

    For my clients' protection, I do not list recent clients here and don't post recent samples of freelance work. References and samples are, of course, available to qualified parties.

    Past freelance clients have included: Korda, Rand, Levine; Marsteller; Saatchi & Saatchi; AC&R; McCaffrey & McCall Direct; Gilbert, Whitney & Johns; Smith/Greenland; Grey Direct; Geer, DuBois; Symon, Thomas & Hilliard; Ribaudo & Schaefer; Michael Tedesco Inc.; ANR; American Marketing Services; W.L. Harvey; BMS/Promotion Group.
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    Staff Experience

    Bryant • McCaffrey & McCall Direct • Hammond Farrell • Marsteller • Edwin Bird Wilson • Saxe Mitchell • WSNL-TV • WLIX Radio

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    Want more details? Contact me now.


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