Common Sense, Uncommonly PresentedSM
To create and evaluate effective advertising, here's a mindset
for putting yourself into your prospect's shoes.
Hi-tech, Lo-tech, No-tech
Even if your proprietary polymers are selling like hotcakes, they're generally
not advertised the same way. But having sold both still helps.
Fast, good and cheap?
Can you get all three from a copywriter? Of course I'll say yes. But why?
Writers and Web sites
A Web team gains value from someone who probably can't write Perl or draw a curvey line.
At least that's what these sources in Web Week say.
For more details, e-mail me now
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