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Aegean
Free Zone (Turkey)
Advisor to the Chairman. Providing assessments, plans,
identity, restructuring, US sales office …leading
to $2.4 billion in trade in 2003.
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Baseline
Inc.
Identity, restructuring, sales force—for the first
online database in the US entertainment industry.
Sales tripled in just 12 months.
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HBO
Time-Warner |
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Melitta
Coffee |
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Colgate-Palmolive |
|
•
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Holiday
Inn |
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•
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The
US Postal Service |
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•
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Newark
Academy |
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The
Aegean Free Zone |
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•
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TeleCommunications
Inc. |
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•
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Unilever |
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ITT
Continental Baking
Successfully responded to threats of congressional
restrictions on children's TV advertising for Twinkies
and
Wonderbread—through innovative public relations and
packaged-based marketing.
|
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•
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Great
Atlantic & Pacific Tea Company (A&P)
Developed the "How To Primer" for the marketing
of supermarket private label brands in the US.
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•
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Izmir
Chamber of Commerce (Turkey)
First-ever promotion for a Turkish city in the US—resulted
in positive attitude shift, increased awareness and website
traffic—for both tourism and trade.
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Unilever
(Netherlands)
Created and sold-in a multi-brand, summer bar soap
promotion for Dove, Lifebuoy and Caress that broke
all previous sales records.
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•
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MCA
Inc.
Evaluated the test market for the MCA-Philips Video Disc
Joint Venture, leading to MCA's canceling its ill-advised
participation (sold to Pioneer).
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•
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Melitta
(Germany)
Introduced this $2 billion international coffee products
company into the hugely competitive US supermarket trade—resulting
in a modest, but highly profitable share of market.
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•
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Buitoni
Foods (Italy)
Planned and executed various new frozen and canned food
US introductions, revitalizations, line extensions, continuity
programs, etc., for this premium label, Italian foods
giant.
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•
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Nippon
Television (Japan)
Provided a comprehensive assessment of the US TV market
for Japanese syndication—plus a
roadmap for the introduction of NTV Programming …leading
to establishment of a successful US subsidiary.
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•
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Newark
Academy
Created a new identity and aggressive marketing program
for a venerable New Jersey prep school in decline. Results:
a dramatic reversal; 5 consecutive years of record enrollments;
Wonderworks' industry recognition.
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•
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Nestor
Basic marketing direction, identity, sales reorganization
for a hi-tech leader in artificial intelligence - neural
networks.
|
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Colgate-Palmolive
Evaluated corporate acquisitions during the "Conglomerate
Era." Helped launch the line extension of Ajax Green
Cleanser, with minimal cannibalization of its parent brand.
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•
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Holiday
Inn
Annual market reviews, periodic strategy assessments.
Also helped launch the Crown Plaza brand—a successful,
premium line extension.
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•
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The
US Postal Service
Assessed corporate advertising and repositioned The USPS
to sell "consumer benefits" rather than "excuses
for operational failures". We reversed declining
approval ratings.
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•
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Frost
& Sullivan
Authored the first (and second) comprehensive market studies
of the US beauty products market—for this #1 US publisher
of industry analyses and forecasts.
|
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•
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UA-Columbia
Entertainment
Designed and executed the first segmentation research
in the US cable TV industry; doubled subscriber penetration
from 40% to 80% in only 3 years; a repeat CTAM award-winner.
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•
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Time-Warner/Home
Box Office
A multi-project, retainer client —we created the
first HBO Preview Telethon that increased subscriber penetration
by 25% …and became the cable TV
industry's standard up-grade technique.
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•
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Czech
Space Research Center
Provided marketing counsel to this hi-tech Brno, CZ firm
to expand its business beyond the European Space Agency
(ESA) to the US (NASA).
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•
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TeleCommunications
Inc. (TCI)
Marketing, identity, strategies, and launch of EVR Request,
a joint venture between TCI (the largest US cable TV operator)
and Request Pay-Per-View, (a major programming supplier).
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EuroCentrum
Industrial Park
(Liberec, Czech Republic)
Business Plans—including an assessment of Industrial
Zones in Central and Eastern Europe, positioning, identity,
name ("America Park"), aggressive launch program,
website. |
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•
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NYU
Medical Center |
|
•
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Resolution
Trust (RTC) |
|
•
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Nat'l
Audubon Society |
|
•
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Alarko
Group (Turkey) |
|
•
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Geneva
Capital Corp. |
|
•
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Viacom
International |
|
•
|
Choate
Rosemary Hall |
|
•
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ThermaSteel
Corp. |
|
•
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Bordens,
Inc. |
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