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gained from extensive on-the-ground experience in a remarkable
breadth of business categories and situations. These include:
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Making
the difficult “go-no go” decision to introduce
Nippon Television into the US TV Syndication Market |
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The
line extension launch of Ajax Green Cleanser for Colgate-Palmolive |
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The
successful re-direction of Holiday Inn’s core marketing
strategy from “Bricks and Mortar” to “People
Pleasing” |
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The
launch of a new “greenfields” Industrial Park
in Liberec, Czech Republic |
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The
casebook test market and subsequent national US roll-out
of a revolutionary new filter drip coffee making system
(Melitta) |
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The
complete marketing reorientation of a $2 billion Free
Zone in Izmir, Turkey (ESBAS). |
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7
Stages: Offered as a Complete Package or as Individual
Projects |
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1.
Precise Problem Definition
2. Assessment and Research
3. Strategy Development
4. Detailed Plans
5. Support Elements
6. Tactical Implementation
7. Oversight and Modification
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to work for us on a project basis, at a talent level not readily
accessible to most client companies e.g. Business School Faculty,
former Ambassadors, award-winning Creative Directors.
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Wonderworks'
remuneration is negotiated on a case-by-case basis and
dependent on a project’s complexity, resources needed
and the time involved |
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We
work mostly on fixed project fees, generally billed in
stages, but we frequently charge on a combination of fixed
fee and performance based commission (especially for European
clients). |
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Tactical
Implementation and Production are generally billed on
a cost plus basis against pre-approved estimates |
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Wonderworks
timing is project-determined, within pre-committed deadlines |
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Best
of all, we are governed by a “no excuses” accountability,
wherein we deliver what we promise…when we promise.
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