RPM's MarketBank system helps determine the needs of a community for specific financial products and services. It also estimates the expected product-by-product profitability of such a community. To predict community needs, the system projects the Federal Reserve's Survey Of Consumer Finances to a given community population, as defined by demographic estimates and projections from top vendors such as Equifax and Claritas. To predict expected profitability, the result is then filtered through a financial module that is an enhanced, customized version of the Fed's own Functional Cost Analysis.

MarketBank can reveal some unexpected areas of potential that financial institutions often overlook.