Using Competitive Intelligence In A Business GIS

Presented By Steve Lackow At The California GIS Conference, 1997

Using Competitive Intelligence In A Business GIS

It’s BPR… Or CPR.

When you’re knee deep in a swamp, maps don’t help.

Business GIS Core Components

Incorporating Competitor Data

Identifying Competitors

Competitor Data Variables

Competitor Data Sources

Competitor Data Sources, Continued

Including Competitive Data In GIS

Applying The GIS To Support Business Goals



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