Using Competitive Intelligence In A Business GIS
Presented By Steve Lackow At The California GIS Conference, 1997
Using Competitive IntelligenceIn A Business GIS
It’s BPR… Or CPR.
When you’re knee deep in a swamp, maps don’t help.
Business GIS Core Components
Incorporating Competitor Data
Identifying Competitors
Competitor Data Variables
Competitor Data Sources
Competitor Data Sources, Continued
Including Competitive Data In GIS
Applying The GIS To Support Business Goals
[ GIS/MAPPING
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