Up to Markowitz's Rant
In the 1960's there were social movements. A few record companies came up with the idea of selling these movements a soundtrack. As we moved into the seventies people began to skip the social action and simply be content to buy the soundtrack. Why march in the streets when you can listen to "Power to the People" in your living room?
In this context the use of the sound track to Sixties social movements to sell credit card purchasing should not be a surprise. The music of John Lennon was always a tool in stratedgies of corporate containment of radical energies. What is more natural than for the corporate hegemony to find new uses for this old tool?
Copyright © 1997 by Bill Tibbitts bill.tibbitts@m.cc.utah.edu All Rights Reserved.
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