Semiology or Semiotics

Semiotics is the study of the systems of rules and conventions which enable social and cultural phenomena (signs) . In literary theory semiotics is the analysis of text in terms of its use of language as dependent on and influenced by literary conventions and modes of discourse. The terms "semiotics" and "semiology" are used interchangeably.

People of the Movement

Roland Barthes demonstrated in his Mythologies , how clothes, advertisements, sports, and many other objects and forms of behavior are systems of signs which can be analyzed and interpreted in order to understand their social implications.
Ferdinand de Sausser
Charles Sanders Peirce -- distinguished various classes of signs on the basis of their differing relationships to what they signified in the study he named "semiotics."

Related Movements

The work of the Swiss linguist Ferdinand de Sausser, was directly influential in Structuralism and Post-Structuralism

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