Semiology or Semiotics
Semiotics is the study of the systems of rules and conventions which enable
social and cultural phenomena (signs) . In literary theory semiotics is
the analysis of text in terms of its use of language as dependent on and
influenced by literary conventions and modes of discourse. The terms
"semiotics" and "semiology" are used interchangeably.
People of the Movement
Roland Barthes demonstrated in his
Mythologies , how clothes, advertisements, sports, and many other
objects and forms of behavior are systems of signs which can be analyzed
and interpreted in order to understand their social implications.
Ferdinand de Sausser
Charles Sanders Peirce -- distinguished various classes of
signs on the basis of their differing
relationships to what they signified in the study he named "semiotics."
The work of the Swiss linguist Ferdinand de
Sausser, was directly influential in Structuralism and Post-Structuralism
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