Bezhlavù jezdec Advertising A single work, published as an inset of a daily newspaper. A double sheet with printed text, its format corresponds to the newspaper. The work is based upon all the conformable mechanisms which are generally followed by the newspaper and magazine network. This work is an object with its own, purely aesthetic quality. In the context of the clearly defined character of the daily, the work creates a completely different environment by its exclusivity, and thus casts doubt upon the dictates of the associations and meanings specific to the media as newspapers or magazines. Josef Bolf, J‡n Man‹uäka, Jan áerùch, Tom‡ä Vanžk