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ASSOCIATE
PRODUCER Paramount Digital Entertainment, July 2000 - present
Responsible for daily hands-on
maintenance of Paramount.com web site, which promotes motion
pictures, television and home entertainment properties of
Paramount Studios. Oversaw updates for 21 television show
specific sites.
Produced competitive analysis and recommendations for re-design
of the Paramount.com site.
Designed,
produced and analyszed results from user survey.
Compiled traffic analysis of Paramount.com site.
Executive produced home video and television web sites, working
with outside developers.
Produced Emmy® "For Your Consideration" websites.
Enhanced web site functionality and created new promotional
opportunities for the studio.
Coordinated efforts with marketing and publicity departments
in motion pictures, television, home entertainment and pay-per-view.
DIRECTOR
OF RESEARCH / CONTENT DEVELOPMENT Elephant Systems. 2000.
New media company in start-up phase.
Conceived of entertainment categories and developed online
entertainment programming ideas.
Researched key entertainment web sites and producers, types
of content and demographic targets, venture capital / funding
opportunities and marketing opportunities.
Produced weekly reports about web technologies, new media
trends and interactive television.
Compiled macro view of new media landscape through attending
conferences/seminars and through studying industry newsletters
and publications.
Established network of content producer contacts and developed
an understanding of both hardware and software business alliances.
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ASSOCIATE
PRODUCER - "The 50th Anniversary of the Bikini," One
hour documentary, USA Network. 1997.
Developed creative focus for U.S. market, working with writer
and network executives. Managed budget, schedules and clip material.
Negotiated clip license fees.
DEVELOPMENT ASSOCIATE Two Oceans Entertainment Group. 1994 -
1999.
Analyzed scripts/treatments for movies
and series, live action, animation and reality programming.
Wrote treatments, press releases and coverage.
Shaped creative ideas/concepts with writers.
Participated in pitches.
Developed wide breadth of contacts at networks, studios and
agencies.
Researched story ideas.
Produced projects include: "Happily Ever After: Fairy Tales
For Every Child," (3 seasons; Award-winning prime-time
animated musical series for HBO); "When Danger Follow You
Home"; "Baby Monitor," (2 hour movies for USA
Network) |
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MARKETING
CONSULTANT, SupplyCurve.com. 1999-2000
Developed plans for creating and expanding
dedicated customer base.
Created programs for building site traffice through viral
marketing, email contact, site conent and merchandise.
Expanded produce offerings.
Explored alternate affiliate relationships.
MEDIA
PLANNER, Oglivly & Mather Direct Response, New York City,
1986-1990
Strategized with clients and account/creative
teams to create and maintain customer relationships.
Evaluated and recommended print and broadcast media for AT&T,
Time-Life Books, Vanguard Group, American Express and HBO
Video.
Negotiated rates, positioning and merchandising opportunities.
Experience with direct mail, awareness advertising and international
media. .
Performed results analysis to determine future media selection.
.
Researched and developed competitive reports
Supervised Assistant Media Planners.
Presented Media Plans to Client.
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Various
Freelance Positions: 1990-2000
Junior Financial Analyst - Paramount Home
Entertainment
Production Coordinator: 2 Television Movies (Fox, CBS), 1 Series
(USA Network), 3 independent features
Assistant Accountant: 2 Television movies (Fox)
2nd 2nd Assistant Director: Independent feature, short films |
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B.A.,
Lewis & Clark College, Portland, OR. Double
major of Business and Communications. Graduated with honors.
UCLA
Extension. Web Design and Production;
various courses in producing/pitching for television.
AFI
(American Film Institute). Script analysis
and coverage.
The
Groundlings. Improv workshops
New
York University: School of Continuing Education. Certificate
in Filmmaking |
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MAC
/ PC Proficient
Windows XP, Office 2000
Internet
Explorer, Netscape, AOL
Adobe
Photoshop 5.5
DreamWeaver 3.0
HTML
4
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©
2002 Pickgirl Designs
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