The hallmark of The Invisible Cafe is the ability to create photography and graphics that are unique. Whether one is creating a visual for a report, a logo, or a menu, the ability to transform an image to create an emotional response or project an idea is critical to my work.
The sheer volume of stock agencies with low cost image solutions makes acquiring new images for an organization quite inexpensive. But anyone with basic familiarity can recognize the heavy use of stock images.
Hiring creativity is entirely different that getting graphics. One move superficially adds to your organization, the other transforms it. There is no point in hiring someone to create a graphic set for your organization, if you could cut and paste the same mediorcity from a stock photo website.
