Imagine that today you will meet someone from a culture that is entirely different than yours, and you will exchange places with them.
The essential empathy needed for such a process is similar to the client, artist model in creating an identity. The artist has to understand the client's world in order to create a set of images or words for it.
Exchange allows the client important input into the process. Whether it is a graphic deisgn or a full page layout, I always write out a creative concept to clarify what the client identity.
This is something the print shop is not going to do for you. The consultation begins this process. Email me from the contact page, if your organization is interested in enhancing its identity.
