Dr. Pepper was invented by
Charles Alderton in 1885, while he was working for R.S. Lazenby and
Wade Morrison of the Artesian Manufacturing and Bottling Co. in Waco
Texas. In 1940 the Artesian Manufacturing and Bottling Co. changed
it's name to the Dr. Pepper Company.
The famous 10-2-4
slogan came from the idea that at 10, 2 and 4 o'clock a person needed
that extra pick up that Dr. Pepper could
offer.
Below you can see a sample
of my Dr. Pepper collection.
1940's self framed cardboard
sign carton
If you have comments or suggestions,
email me at pepsicop@earthlink.net