Why Sponsor a Nascar Super Late Model Stock Car?

 Racing Sells Products!

"Our fans understand that without sponsorship support, the teams wouldn't be able to compete on the level that they do, so in return, the fans support the sponsors, it's the most unique connection between sponsors and fans in all of sports".Bill France, (President of Nascar) 
    Manufacturers put tens of millions of dollars each year into NASCAR racing at the national level because they've seen that what wins on the weekend sells during the week. Race fans are brand loyal they prefer dealing with organizations that bring them the excitement of racing. When fans at the Speedway and watching on television see the "Your Name" Chevrolet winning, they know that you run a winning organization. And this new image would add to, not replace, your existing customer base. These companies have seen it work for them!
 
"Those cars are like 200 mile-per-hour billboards"
From: Tim Burke, (sports marketing director for Little Caesars)
"For companies desperately seeking brand-loyal customers, stock car fans are pure gold".
From: Mike Hitch (K-Mart marketing) 

“Once viewed as a regional attraction with marginal audience, NASCAR racing is now the nation’s fastest-growing spectator sports fans are devoted, not just to the races and cars and the drivers, but to the companies whose corporate logos adore them.” The Washington Post
 

Racing Sponsorships gives you a high profile
 for a low cost
     For less than the cost of producing and placing a single 30-second TV spot, you can have free, extended exposure to thousands of car-oriented fans at the track each week for a 24-week season. That's twenty-four appearances, with at least four announcements of your name (and more if we do well), every week for six months a minimum of 88 placements in all. Your cars will be available to appear at store openings, trade shows, and other events. 
Parking a NASCAR Super Late Model stock car bearing your logo in front of the store guarantees brake lights as passersby turn into your lot. Sponsorship cost between $300.00 and $5000.00 for a full race season. (see sponsorship package page for more details.)

The Kalamazoo Speedway hosts more then 125,000 fans and is growing rapidly. Their media coverage included:

3 CBS live remote broadcasts.
12 live radio remotes (6 each from two local radio stations.)
Kalamazoo Gazette coverage, including a special race section each Thursday during the season.


Sponsorship may include advertising on our car and trailer.Think of the trailer as your own 24' moving billboard! 
They also contain the many additional perks listed on our sponsorship overview.

And, remember, with PRC Racing you reach a specific demographic!( demographics page available on request)

“Fan-friendly, family-oriented and sponsor-conscious, major-league stock car auto racing continues to draw attention as America’s fastest growing spectator sport.”
Fort Worth Star Telegram 
 
 

Why PRC Racing? 
   Our PR experience give you truly professional exposure. Our meticulous preparation and choice of car ensures that your name will be noticed; And we have the talent, experience and speed you need to keep your name out front! 

 

 
Thank you for taking the time to consider PRC Racing
To reserve your sponsorship, or should you wish any more information, please Contact:

 
Paul Racing Corp. 
 Brian Paul, Crew Chief 
 PO Box 936, 
 New Carlilse, IN 46552 
 Phone: 219-654-3247

 
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