Expertise in Strategy - Creativity - Production - Direction - Collaboration - Management - Consulting
Fortune 500 to Small Companies, Globally Recognized Brands & Award-Winning Campaigns

PROFILE

Marketing & Communications Executive Producer
15+ years experience and award-winning success in concept development, execution and management of innovative, focused marketing and communications solutions based on creativity, insight, business acumen and common sense.

Strategist & Tactician
Proven ability to design and deploy bold, high-impact communications that are ahead of the competition in strategy, message, brand spirit, emotion, competitive differentiation and "wow!" factor.

Idea Person & Business Professional
Rare blend of forward vision, big-picture perspective, multidimensional thinking and precision focus on details. Pivotal member of corporate management, marketing, and consulting teams, bringing creative energy and marketing focus to high-level strategic planning and decision-making.

Expert Team Builder & Leader
Collaborative, inspirational and motivational manager; and exceptional communicator and relationship builder. Totally customer- and company-focused. Role model for drive, passion, self-discipline, accountability, ethics and integrity.

Uniquely Experienced & Talented
Individual Effective in high-profile roles managing large-scale projects, making high-stakes decisions, and working under tight deadlines, budgets and resource constraints. Journalism and story-telling abilities. Acutely tuned to and appreciative of the velocity of change.

QUALIFICATIONS
Vision, Strategy, Execution & Leadership
Strategic & Tactical Communications
Corporate Communications & Marcom
Multimedia & Integrated Communications
New Business & Growth Management
Team Building, Mentoring & Leadership
Project & Campaign Management
Product Launch & Enhancement
Branding & Messaging
Advertising & Agency Relations
Media Planning & Relations
Promotions & Events Management
Public & Investor Relations
New Media Design & Communications
Production & Post-Production
Video & Audio Production
Producing & Theatrical Direction
Internal & External Communications
Key & Major Accounts Management
Executive Advisory & Decision Support

AWARDS & ACCOLADES
Leader in strategic and creative development as well as managing production and execution as an executive producer, producer, writer and director, Winner of 40+ prestigious international and national awards including:

• New York Film Festival
• U.S. Film & Video Awards
• International Television Association
• Association of Visual Communicators
• Chicago Film Festival/Infocom
• Columbus Film Festival
• United Press International
• Northwest Broadcast News Association
• Telly Awards
• Summit Awards
• Aurora Awards

Select accolades of colleagues and clients:

"Paul is an asset for any production." - CJ O'Donnell, VP, Jaguar Motor Company
"You have a sense of what really works." - Creative Director, Visual Services
"The success of each effort is truly magical." - President, Construct Visual Consultancy "[You] have always been on-budget and on-target." - Account Manager, Creative Solutions Group

PROFESSIONAL EXPERIENCE

Presentation Works, Inc. (PWI), Southfield, MI 2001 to 2006

Creative Corporate Communications Company Providing Full Range of Customer- and Market-Focused Services - Strategic Planning, Concept Development, Creative Development, Production Management, Scripting, Film/Video Production, Post-Production, Scenic Design and Construction, Special Effects, Talent Acquisition, Music Composition, Staging, Tour and Event Management

VP - Executive Producer & Major Accounts Manager

Member of the corporate business management and creative team (reported directly to the President) in charge of planning and managing all aspects of the client engagement lifecycle - concept and creative development, strategic planning, production planning/management, budgeting, scheduling, team leadership (staff, freelancers, subcontractors, client partners), resource allocation, safety, quality and client relations. Collaborated and led (with full creative and business autonomy) in multiple roles - executive producer, creative director, producer, writer, theatrical director, sound design director, speech coach and major account manager (at the C-level).

Management & Leadership Achievements

• Salvaged and solidified relationships with Mazda and Jaguar upon joining PWI; brought on $700,000+ additional business; and handed-off the healthy accounts prior to leaving (declined offer to relocate and manage LA office).
• Achieved 100% on-time, on-budget completion of all deliverables, and met or exceeded profit margins on all projects

Key Engagements & Communications Projects

• Ford Motor Company - Created concepts and produced two major video modules (consecutive years) to convey Ford's significance to the world as a part of centennial celebration. Rolled-out at Ford media events at the North American International Auto Show (4,000+ attendees in arena at each event).
• Jaguar - Created unique, high-impact venues and presentations for Jaguar media product and technology presentations. Initiated efforts, resource sharing and communications between Jaguar public affairs and sales and marketing organizations. Coached Jaguar executives and key personnel in product presentation and public speaking.

Paul Long Productions (PLP), Brighton, MI 1989 to 2001

Principal Consultant - Marketing & Communications

Managed entrepreneurial firm providing a broad-range of professional marketing and communications services - strategy, creative conceptualization and development, campaign planning and execution, messaging, branding, customer acquisition, new business development, producing, directing, talent selection, project management, relationship building, account management - to major corporate accounts doing business in a variety of industries.

Held full P&L accountability and decision making authority for all aspects of business operations - identifying and securing new accounts; managing projects, campaigns, events and client engagements; allocating and controlling budgets (business operations and projects); analyzing financial information; recruiting staff; negotiating and administering contracts, etc.

Management & Leadership Achievements

• Created and managed a successful entrepreneurial venture - met or exceeded all business goals/milestones for growth, recognition, reputation and profitability over a 12-year period.
• Provided creative and managerial leadership in the roles of executive producer, producer, strategist, creative director, writer, music/sound design director, voice-over talent, salesman, project manager and account manager.
• Targeted, pitched and secured new business and account relationships (repeated assignments, referrals, kudos) with world-class corporations with globally recognized brands - Ford, Jaguar, Mazda, GM, Chrysler, Audi, Volvo-Penta, Meritor, Johnson Controls, K-Mart, Ameritech, Mead Johnson, John Deere, Milwaukee CVB, National Center for Manufacturing Sciences, Total Travel Management, Wayne State University, Oakwood Health Services, others.
• Took-on and succeeded in first-ever projects, venues and methodologies. Demonstrated ability to innovate marketing strategies and communications techniques for both routine and complex projects.

Marketing & Communications Successes

• Elevated internal employee communications to level of consumer marketing. Led multiple award-winning campaigns and projects.
• Developed and produced corporate communication campaigns for initiatives such as Intellectual Property, certification in ISO 9000 and ISO 14001, on-going training and development, benchmarking, diversity and work/life balance to include branding, themes and content across multiple communication platforms.
• Created major city auto show tours (multiple award winner) that successfully melded the three key goals of: attracting an audience while: delivering product attributes in; an entertaining and compelling way.
• Developed creative concepts and content delivery as well as producing live presentations and video modules along with managing those aspects during multi-city tours such as NYC, LA, Chicago, Detroit and Atlanta.

TELEVISION
Third-generation journalist known for innovative production, coverage and story telling techniques and styles. Rapidly advanced from college-level to major-market television (1979 to 1995).

• Broadcast Journalist & On-Air Newscaster; Weathercaster - WDIV-TV (NBC Affiliate), Detroit, MI, 1986 to 1995
• Chief Political Reporter & Newscaster/Anchor; Host/Producer, Sunday Morning Talk Show; Special Producer (Election Coverage) - WHO-TV (NBC Affiliate), Des Moines, IA, 1981 to 1986
• Reporter; Newscaster/Anchor; Weathercaster - KAAL-TV (ABC Affiliate), Austin, MN, 1979 to 1981
• Student News Director - WSIU-TV and WSIU-FM. Reporter, anchor and on-air personality - multiple radio and television stations in Illinois while attending college.

EDUCATION
Radio and Television Journalism; Political Science - 130 Course Hours
Southern Illinois University, Carbondale, IL
Eastfield Community College, Dallas, TX

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