ABOUT RAD PRODUCTIONS
ABOUT RAD PRODUCTIONS
RAD PRODUCTIONS is a full service product placement and
promotions
association specializing in feature film, television, theater,
and multimedia. With offices in entertainment's most active
metropolises
-- New York and Los Angeles -- Jennifer Nerad is able to provide
the utmost in support and personal services nationwide.
Jennifer Nerad has an extensive background in entertainment
advertising and marketing. Prior to forming RAD PRODUCTIONS,
Jennifer
was the Director of Marketing and Public Relations for a product
placement company in Southern California. While there she obtained
for her clients numerous television and feature film placements
with all the major studios (Castle Rock, Columbia, Disney, MGM/UA,
Morgan Creek, 20th Century Fox, Universal Pictures, and Warner
Bros. et al). She attended MAGIC, CES, COMDEX, and The Housewares
Show,
acquired new business, and was the agency's representative at
ail trade events.
Previously, Jennifer worked in Elie feature film/product
placement
department of Warner Bros. where she negotiated placements in
hit movies which have since become blockbusters. She developed
a computer-generated bar coding system to track all the items
received for the various productions and produce the numerous
documents for the department. It is known that her inspiration,
knowledge, and initiative was instrumental to the growth and
success
of the Production Resources department at Warner Bros.
Having had experience on both the agency and studio side of
product placement, Jennifer is aware of the needs of each
individual be it the manufacturer, the agency or the studio.
Wanting to provide product placement on a "more personal
basis"
than some other agencies, Jennifer decided to form her own company in early 1995. She has since acquired an associate in New York.
Together
they have over 10 years experience in entertainment marketing.
Now, regardless of which side of the coast the production is
shooting
on, she can still provide the same personal attention to her
clients
as when she founded RAD PRODUCTIONS.
Jennifer's business acumen goes beyond her experience in
product
placement and promotions. She holds a B.S. in accounting theory
and practice and a minor in marketing from California State
University
Northridge, rated in the top 5 schools for business administration.
Jennifer has worked in PR at Solters/Roskin/Friedman and Levine
Schneider Public Relations, handling celebrity and corporate
accounts
(Charleston Heston, Gregory Peck, and New Line Cinerna,
MCA/Universal).
She is currently working with 3M Lippmann Stethoscopes and has
successful obtained exposure on ER (Warner Bros.), Chicago Hope
(Fox), NYPD
Blue (Stephen Bochco Productions), and the film Multiplicity
(Columbia
Pictures). She is also in the midst of negotiating a contract
with a multimedia company to act as their advertising consultant
on the world wide web.
Projects include:
Ace Ventura: When Nature Calls, Bridges of Madison County,
Batman, The Cure, Batman Returns, Beverly Hills 90210, Birds
of a Feather, The Bodyguard, Chicago Hope, The Client, Clueless,
Coach, Dark Territory, Demotion Man, Dennis the Menace, Dunston
Checks In, Ellen, ER, Flipper, Forever Young , Free Willy, Friends,
The Fugitive, Hanging with Mr. Cooper, I'm Not Rappaport, Joe's
Apartment, The Journey Home, Lethal Weapon 3, Little Princess,
Love Affair, Mad About You, Melrose Place, Mickey's Monkey,
Multiplicity,
Nick of Time, Nickel & Dime, NYPD Blue, Outbreak, Pelican
Brief, Point of No Return, Pride & Joy, Primal Fear, Race
the Sun, Raising Cane, Seinfeld, Sgt.Bilko, Species, Twister, Two
if by Sea,
The Shadow Program and Waiting for Guffman