Senor Schiemann and Rudolf Leiding *, two of VW most dynamic leaders in the 1970s, started a project to design a VW sports car in 1970. Late
in that year, the stylists working in the project completed a full-scale plaster model of the new car.
Leiding approved the design and a running car was built for display
at a German Trade Show in march 1971. It attracted so much attention, that the German magazine Hobby labeled the SP2 the "The most beautiful Volkswagen in the world".
As a result of its success at the Frankfurt show, VW started production
of the car in its factory in São Paulo, Brazil.
Coincidence or not, Leiding was promoted as VW's CEO shortly
after the SP2's launch.
(*) Don't miss Stuart Mentiply's stories and pictures of Rudolf Leiding