Jerry Cohen Associates provides marketing, sales, public relations, and multiline representation solutions for travel suppliers.

Marketing

Marketing S.W.O.T. Analysis: A S.W.O.T.  Analysis is used to help drive your marketing plans. Narrowing down your  key strenghts, weaknesses, opportunites, and threats and developing a plan of action for each one. Once key issues have been identified, they feed into marketing objectives. It can be used in conjunction with other tools for audit and analysis, such as PEST analysis and Porter's Five-Forces analysis. It is a very popular tool because it is quick and easy to learn. 

SWOT Analysis

Visiting our territories? We can point you to the top producers? We can create daily sales visit patterns and provide detailed maps and directions. We can even accompany you and introduce you personally to top agents.**

Trade Show Coverage.*

Sales Blitz - Short term contract designed to get your 'time sensitive message' out to as many agents as possible.**

Public Relations

Fax and e-mail blasts.*

E-newsletters (samples available).*

Brochures, and flyers.

We can get can you special rates with our web and technology partners.*

Pricing

We will do our best to work within your budget. Please contact us for a quote.

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*Included at no extra cost for existing representation accounts.