V Education and Outreach - Expanding your Support Base: Talk to folks who can help you if they are open to it; if they're not move on to someone who is.  Get your information out.  Pass out fact sheets, create an information table, start a petition and letter drive, get an article in your school paper, do a presentation to your school counsel and other like-mind organizations, etc.  It is important that you thoroughly know your topic before you give any presentations.
UVa gave away 150 reams of two different high PCW papers to various departments with a survey about how they liked the paper.  They followed up with action memos and e-mails about how to purchase the paper.  UVa also did slide presentations to various student groups and departments.
Your campaign should outreach to as many diverse groups as possible.  For instance, if your school has a medical program, talk to them about dioxin.  Explain that the pulp and paper industry uses chlorine bleaching that results in mass quantities of cancer causing by-products being dumped into our lakes, streams and rivers.  Talk to the agriculture department about using agriculture residue to make paper and how some paper companies are combining ag-residue with paper waste to make quality paper products without any virgin tree fiber.  Figure out how much time and money this campaign will take and determine if you need outside help.  You'll have help from outside activists if you want it.  Some questions to ask yourselves: How do we keep the campaign going?  Do we need technical assistance?  Do we have enough training and knowledge to make this campaign work?

VI Coalition Building: Stay in touch with other colleges and universities who are working on the same campaign.  Compare notes; exchange ideas; give moral support; go to conferences.  Reach out to other clubs and groups in your community that can help you achieve your goals.  When this campaign started at Rutgers there were over 25 environmental/ecology groups; once they joined forces, things got accomplished.
Attend meetings that involve other environmental issues - talk with activists, politicians, and community leaders.  Get recognized and really communicate with people who can help you even if that help is minor.  People always have connections.  Don't be shy about sharing your campaign with others.  This isn't a secret and the more people who know the better your chances are to connect with someone who can help.  In some cases it will take knowing just one person to win your objective - for instance, the person in charge of purchasing paper.  It is important to build coalitions whenever the opportunity presents itself, especially during the research process.
For most colleges and universities, getting your school to change to TF or PCW paper will not be a quick campaign. It may take a few years; it may not.  It will be essential to recruit freshman and sophomores into your group so that they can continue all the hard work you started.  Find a faculty or administrative member to get involved so that he/she knows the campaign, understands the strategies and timelines and will be a constant reference for students.
At the end of this guide is a list of contacts - please use it!  All the folks on the list want to help you and do not mind you contacting them.  We want you to contact us - it is part of what we do!