III Develop a Plan of Action and Timeline: It is important that when you begin a plan of action that you determine specific tasks that need to be accomplished and then assign folks to those tasks - be sure to give them a timeline to finish their tasks.  Structure is important or things won't get done.  Have weekly meetings to discuss your progress.

A. Establish targets: Your targets should be individuals, such as the university president or regents, department heads, the head of purchasing or the student government, not the college or university as a whole.  Personalize your approach for each target.  Find out what you can about their environmental record.  It is important to consider who would be the best person to approach.

B. Select tactics: Remember tactics are not strategy; they are tools to be used to achieve specific objectives.  Tactics can be many things including: media events, petitions, letter writing, tabling, sit-ins, teach-ins, hearings, presentations, etc.  The main thing is that your tactics are appropriate to your strategy.
For each tactic that you use make sure there is a well thought out purpose behind it.  Don't do a demonstration if there isn't a need for one or direct action without trying other things first.  Don't write articles or letters to the editor until you have contacted your targets and specified your campaign.  An effective campaign is like connecting dots.  When all the dots are connected in the right order, they make a clear picture.  Doing things in a precise and timely manner will keep the campaign effectively going.
At Rutgers, after a lot of research, Kevin Lyons tactic was to deal directly with the vendors and come up with competitive prices.  He looked at Rutger's entire purchasing policy and decided to change everything, not just paper.  He was successful and proved it was economical to purchase environmentally friendly products, but it took years because he had to develop a new university purchasing policy.
UVa went a different route.  Their 360 departments each have separate purchasing autonomy, so they sent a proposal directly to the administration telling them exactly what they wanted, why they wanted it, and why the administration should do it.  They did not get an all encompassing decree from the president, but they did get help.  They then planned a demonstration to educate the public in which they "Clear Cut the Lawn" by using guerrilla theater.  Obviously, they didn't actually cut down the trees but their theatrics attracted the
desired attention.  At this demonstration they collected petition signatures and handed out information.  They also effectively used the media; their demonstration was covered by TV, radio and print, and the administration responded positively.
Recently at the University of Georgia (UGA), a member of their Student for Environmental Awareness (SEA) group struck a deal with the student bookstores.  He put up signs and a raffle box in each store notifying customers that if they bought recycled paper products, they would receive a raffle ticket.  Whoever's name was drawn would receive a free CD player.  It worked so well that a couple of the stores sold out of recycled paper products!  They did this again in the Spring and got a local merchant to donate merchandise to be raffled.
SPEAK at the University of Tennessee-Knoxville is an example of one group that made an agreement with several vendors in the area to give a drink discount for folks who bring in refillable containers as part of a campaign to reduce paper usage.  Many other colleges and universities are doing this as well.
These are just a few creative ideas that STUDENTS came up with, and they work!  So be innovative and have fun with your campaigns.  Everything you can do to reduce consumption of wood products helps.