II Analyze your information: Determine who your allies are and who your adversaries are and if there could be short term victories. ( i.e. Would there be a department that would switch to TF paper right away?) An immediate victory, no matter how small, will give credibility to your campaign and will help keep spirits high.
Talk with the distributors that can offer your university the best deal.  At this point, you should have a good idea the amount of paper your university or specific departments purchases.  The higher volume bought, the lower the price.  By analyzing your information carefully, your choices and next steps should be clear. 
Don't let it overwhelm you.