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Dolceola Ads

from The Dolceola Pages
(maintained by Gregg Miner, as part of www.minermusic.com)

 

dolceola_1905_ad_3.jpg (56960 bytes)
1905

 dolceola_1905_ad_4b.jpg (66583 bytes)
1905		  

dolceola_ad-1906.jpg (48329 bytes)
1906

 dolc_ad.gif (53646 bytes)
 ? 		1907ad.jpg (57929 bytes)
1907		 1908ad.jpg (73940 bytes)
1908

Astute readers will notice the many different street addresses in the ads. There were apparently dozens of variations. William Hettrick explains in his paper how these were fictitious room numbers in the same building (the company's factory and office locations), most likely used in different magazines and monthly issues of same as a simple "trick" to track marketing response.

(4th image courtesy of Jim Garber, all others courtesy of Kelly Williams)
dolc_ltr06.jpg (80420 bytes) This marvelous 1906 document, discussed in Hettrick's paper, seems a rather blatant (and desperate?) solicitation for sales reps. I love the line, "There is no reason why you cannot do as well ... if you have the average intelligence of a salesman." 
dolc_env06.jpg (23187 bytes) And the period envelope.

From the collection of, and courtesy of, Jim Garber

Copyright 2003
Miner Music