MARK GUNNION
NAMES
I am a freelance creative namer with extensive and varied
experience in all aspects of brand naming and commercial
language development.  I create long lists of great name
ideas and tag lines for new products, companies, services,
and campaigns.

I've worked on hundreds of naming projects over the years,
most often for advertising, naming and branding agencies,
but also directly for several corporations and start-ups.

Between February of 1996 and February of 2000, I worked
on over 200 naming projects for a dozen brand consultants
nationwide.  My local clients have included Landor Associates,
Metaphor Name Consultants, TrueBrand, Name-It, InterBrand,
WordWorking, Brandslinger, the 405 Group, and Voicebox
Creative.

My out-of-state clients include The Naming Company in
Pennsylvania, Wood Worldwide and InterBrand in New York,
Powell and Associates of Atlanta, LPK Design in Cincinnati,
Word For Word and the Sterling-Rice Group in Boulder, Brand
Identity Guru of Boston, and NameSharks in Tampa.

International clients include TM&N Design Consultants in
Hong Kong, and OnBrand and Shikatani-Lacroix Brandesign,
both in Toronto.

With these consultants, I've worked on naming and tag
line teams for Johnson&Johnson, Baxter Healthcare, Proctor
and Gamble, Nike, Nestle's, Silicon Graphics, Seagram's,
Chevron, Harvard University, AOL, GE, and MCI. Kraft Foods,
Disney, and many others. Intel and Apple. United and Delta.
Visa, Verisign, and Verizon. MTV, HBO, and STP. I have also
developed names directly for brand managers at Nordstrom,
Clorox, HopeStream, Golden State Vintners, and CrossFrame
Computers.

In January of 2000, I was recruited by the founder of the
Global Naming Practice at USWeb/CKS to join the firm at a
time when the company was undergoing the first in a series
of mergers and consolidations.

As the Naming Manager at marchFIRST (formed from the
collision of USWeb, CKS, and Chicago's Whittman-Hart),
my main assignment was creating names and URLs for new
products, new companies, and their websites. I was also an
essential part of the team in developing naming and
branding strategies, understanding client competition, and
developing innovative naming and language solutions for a
quickly-evolving marketplace.

In 2001 I returned to freelancing, emphasizing my core skill
as a creative namer, generating the long, base-line lists of
name candidates.  In recent years, I have been working as
a freelance name developer and consultant for brand con-
sultants and new companies nationwide.

I have a Bachelor of Science in Speech from Northwestern
University outside Chicago, and aside from naming, I run a
tiny online TV station.

I've worked for many years in various capacities in the
market research industry, and have done lots of press
release and marketing writing for the entertainment, tourism,
and retail trades here in San Francisco.  I also had a pretty
good run as a songwriter/rock star back during the Reagan
administration.

These days, I'm a full-time namer. Whether it's for a creative
name list for a single project, or for an ongoing relationship to
deal with all the issues involved in brand development, I am
available, and I hope you'll give me a call for your next 'brand-
name' project.


Mark Gunnion
    Names
415.586.2524

gunnion@earthlink.net

ps: And of course, feel free to forward this information
on to anybody you know who might be interested.  Thanks.

............................................................................................................................
The SF Chronicle did a story about me:
Ask The Namer

............................................................................................................................
I was so proud when Zippy the Pinhead mentioned a name 
I had created.  Can you guess which one it is?


 

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