NAMES
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MARK GUNNION NAMES |
| I am a freelance
creative namer with extensive and varied experience in all aspects of brand naming and commercial language development. I create long lists of great name ideas and tag lines for new products, companies, services, and campaigns. I've worked on hundreds of naming projects over the years, most often for advertising, naming and branding agencies, but also directly for several corporations and start-ups. Between February of 1996 and February of 2000, I worked on over 200 naming projects for a dozen brand consultants nationwide. My local clients have included Landor Associates, Metaphor Name Consultants, TrueBrand, Name-It, InterBrand, WordWorking, Brandslinger, the 405 Group, and Voicebox Creative. My out-of-state clients include The Naming Company in Pennsylvania, Wood Worldwide and InterBrand in New York, Powell and Associates of Atlanta, LPK Design in Cincinnati, Word For Word and the Sterling-Rice Group in Boulder, Brand Identity Guru of Boston, and NameSharks in Tampa. International clients include TM&N Design Consultants in Hong Kong, and OnBrand and Shikatani-Lacroix Brandesign, both in Toronto. With these consultants, I've worked on naming and tag line teams for Johnson&Johnson, Baxter Healthcare, Proctor and Gamble, Nike, Nestle's, Silicon Graphics, Seagram's, Chevron, Harvard University, AOL, GE, and MCI. Kraft Foods, Disney, and many others. Intel and Apple. United and Delta. Visa, Verisign, and Verizon. MTV, HBO, and STP. I have also developed names directly for brand managers at Nordstrom, Clorox, HopeStream, Golden State Vintners, and CrossFrame Computers. In January of 2000, I was recruited by the founder of the Global Naming Practice at USWeb/CKS to join the firm at a time when the company was undergoing the first in a series of mergers and consolidations. As the Naming Manager at marchFIRST (formed from the collision of USWeb, CKS, and Chicago's Whittman-Hart), my main assignment was creating names and URLs for new products, new companies, and their websites. I was also an essential part of the team in developing naming and branding strategies, understanding client competition, and developing innovative naming and language solutions for a quickly-evolving marketplace. In 2001 I returned to freelancing, emphasizing my core skill as a creative namer, generating the long, base-line lists of name candidates. In recent years, I have been working as a freelance name developer and consultant for brand con- sultants and new companies nationwide. I have a Bachelor of Science in Speech from Northwestern University outside Chicago, and aside from naming, I run a tiny online TV station. I've worked for many years in various capacities in the market research industry, and have done lots of press release and marketing writing for the entertainment, tourism, and retail trades here in San Francisco. I also had a pretty good run as a songwriter/rock star back during the Reagan administration. These days, I'm a full-time namer. Whether it's for a creative name list for a single project, or for an ongoing relationship to deal with all the issues involved in brand development, I am available, and I hope you'll give me a call for your next 'brand- name' project. Mark Gunnion Names 707.857.1849 markgunnion@gmail.com ps: And of course,
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