Are you a network trying to drive distribution or plan the optimum On Demand offering? A cable operator seeking to boost customer retention? A broadcaster needing to demonstrate your value to advertisers? A publisher needing reader profiles?

Effective research comes not just from asking questions, but from asking the right questions. Your research supplier has to know the media industry and has to know how to interpret survey responses and make recommendations that are actionable in today's marketplace.

The extra value offered by Marquest is our more than two decades of experience in the design, collection and analysis of media industry survey research. We serve cable networks, cable operators, broadcasters, publishers, advertisers, entertainment providers and telecommunications companies.


Marquest custom studies have covered a broad range of topics:

Marketing, programming and technology -- studies that diagnose and evaluate performance with customers, profile audiences and uncover new business opportunities.

Audience and affiliate development -- research that gains reactions to existing and proposed programming and services.


For your next study, put these experts to work for you:

Paul Rule is president of Marquest Research. Prior to founding Marquest, Paul was manager of marketing research services for Arbitron. He is experienced in broadcasting and print research, content management and advertising sales.

Consultation in research methodology is provided by Ty Ragland, co-founder of Message Factors, Inc., a national marketing research firm. With more than 30 years of research experience, he has consulted with scores of service, product and retail firms to uncover opportunities for growth in market shares and profits.