Marquest 2005 On Demand Menu Planner Study

NOW AVAILABLE: The Marquest 2009 On Demand Menu Planner Study – the annual report that tells you the kinds of content on-demand media consumers want and reveals the online and VOD networks where they expect to find it.

It is mission-critical programming and marketing decision support you won’t find anywhere else!

·         The industry-standard syndicated source for estimates of On Demand potential for television/video content, whether accessed via cable, satellite or internet.

·         Marquest On Demand Scores and Indices for 40+ program genres and 125+ cable, broadcast and internet video networks.

·         Tells you the content viewers are likely to access or not access by key demos.

·         An in-depth picture of today’s multiplatform On Demand consumer marketplace, with trends across recent Marquest annual studies.

·         Interest levels for a wide range of new in-home and mobile video, audio and text applications.

·         Based on a national study of U.S. households that have advanced media services.

Now in its sixth year.

      National Geographic Channel uses the Marquest study of heavy new media users to better understand what drives early behavior in nascent markets, says Brad Dancer, senior vice president of digital media and research at the cable network. "Short term, understanding how to program to today's audience for the next month, quarter, year can help us increase usage across VOD, online and other platforms," he says.

           -- OMMA, The Magazine of Online Media, Marketing &

                Advertising, August 2008.

NEW THIS YEAR:

Effects of the economy on perceived value, purchase and usage of media devices and content.

Level of importance of HDTV as a factor in selecting on-demand content.

ORDER NOW! The study report is now available.

Send us an e-mail or call (252) 728-4047 for pricing and more information.