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Big Medium,
big message: KCTS Digital
From
the big bang to today's news and all the history, art and entertainment in-between,
KCTS Digital. Finally, a medium big enough for the message.
Ten-minute promotional video. On-camera
copy for NPR's Scott Simon.
by Louis Broome
Segment
1:
So
many memorable moments... right in your own living room: Watching your children,
or your grandchildren... grow up in a magical neighborhood... learning and
laughing with some remarkable friends; keeping abreast of national and world
news... safe in the comfort of your favorite chair; gathering your family
together to watch history unfold before your eyes; moments we never forget...
Segment 2:
Technology is leading us down a new path,
altering the landscape, broadening our horizon, creating, for the first time in
history, a global neighborhood. More and more, we're inundated with
options--channels dedicated to science, history, cooking--and every day now, new
dot-coms crop up eager to deliver goods and services to every possible niche, to
give you what you want, when you want it, to create a place in cyber space
tailored to your individual needs. In many ways, this is what KCTS has been
doing all along, using technology to deliver content that suits your needs and
serves our community.
Segment 3:
For almost fifty years, KCTS has been integral to our community. We've held
fast to our conviction that KCTS remain a place where all citizens are welcome,
free of charge, to learn and grow. To that end, we use every means available to
reach out to our schools, to connect students, teachers and parents, and to make
meaningful contributions toward the betterment of our community.
Segment 4:
A few years ago, when the Federal Communications Commission mandated that
broadcasters convert to digital technology, we stepped up to the plate, ready to
face the challenge, eager to make our broadcast signal the foundation for the
broad spectrum of opportunities new technology affords. Digital communication
gives us powerful new tools for meeting your needs and the needs of our
community.
Segment 5:
We now have the technology that will enable us to fully realize our mission,
to serve your needs and genuinely reflect the interests of the community.
Segment 6:
Technology is an everyday part of our lives. Since its beginning, television
has been a powerful tool for sharing information, and creating communities. Now
you have an unprecedented opportunity, the ability to play an active role in
determining the future of television. KCTS is your public television station.
Together, we can realize the promise of new technology and put it to good use.
With your help--your time, energy and generosity--we can create a public
television station that reflects who you are, your activities, interests and
dreams, and embodies the best in all of us.
Runners
up:
KCTS
Digital… Beyond television… Global Vision
KCTS
Digital brings the world to you. KCTS Digital, a nexus for all forms of digital
communication--video, text, data. Global Vision, the power to gather information
and entertainment from around the globe at your convenience, in the comfort of
your own home. KCTS Digital. Not fancy television, Global Vision, the world
brought home.
KCTS
Digital: Where Dreams Are Made
Dreams...
Entire neighborhoods thinking globally, acting locally; local, state and federal
programs working together to save the salmon; community leaders, parents and
teachers joining forces to ensure education excellence; dance, music and theatre
from around town and around the world. KCTS Digital, where dreams are made.
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