Big Medium, big message: KCTS Digital
From the big bang to today's news and all the history, art and entertainment in-between, KCTS Digital. Finally, a medium big enough for the message.
Ten-minute promotional video. On-camera copy for NPR's Scott Simon.
by Louis Broome
 

Segment 1:
So many memorable moments... right in your own living room: Watching your children, or your grandchildren... grow up in a magical neighborhood... learning and laughing with some remarkable friends; keeping abreast of national and world news... safe in the comfort of your favorite chair; gathering your family together to watch history unfold before your eyes; moments we never forget...

Segment 2:
Technology is leading us down a new path, altering the landscape, broadening our horizon, creating, for the first time in history, a global neighborhood. More and more, we're inundated with options--channels dedicated to science, history, cooking--and every day now, new dot-coms crop up eager to deliver goods and services to every possible niche, to give you what you want, when you want it, to create a place in cyber space tailored to your individual needs. In many ways, this is what KCTS has been doing all along, using technology to deliver content that suits your needs and serves our community.

Segment 3:
For almost fifty years, KCTS has been integral to our community. We've held fast to our conviction that KCTS remain a place where all citizens are welcome, free of charge, to learn and grow. To that end, we use every means available to reach out to our schools, to connect students, teachers and parents, and to make meaningful contributions toward the betterment of our community.

Segment 4:
A few years ago, when the Federal Communications Commission mandated that broadcasters convert to digital technology, we stepped up to the plate, ready to face the challenge, eager to make our broadcast signal the foundation for the broad spectrum of opportunities new technology affords. Digital communication gives us powerful new tools for meeting your needs and the needs of our community.

Segment 5:
We now have the technology that will enable us to fully realize our mission, to serve your needs and genuinely reflect the interests of the community.

Segment 6:
Technology is an everyday part of our lives. Since its beginning, television has been a powerful tool for sharing information, and creating communities. Now you have an unprecedented opportunity, the ability to play an active role in determining the future of television. KCTS is your public television station. Together, we can realize the promise of new technology and put it to good use. With your help--your time, energy and generosity--we can create a public television station that reflects who you are, your activities, interests and dreams, and embodies the best in all of us.

Runners up:
KCTS Digital… Beyond television… Global Vision
KCTS Digital brings the world to you. KCTS Digital, a nexus for all forms of digital communication--video, text, data. Global Vision, the power to gather information and entertainment from around the globe at your convenience, in the comfort of your own home. KCTS Digital. Not fancy television, Global Vision, the world brought home.

KCTS Digital: Where Dreams Are Made
Dreams... Entire neighborhoods thinking globally, acting locally; local, state and federal programs working together to save the salmon; community leaders, parents and teachers joining forces to ensure education excellence; dance, music and theatre from around town and around the world. KCTS Digital, where dreams are made.