ADGE

 

such the strength of signs

I mean abbreviations

 

that before he dies

someone often tries

 

foolishly to devise

to dream up one

 

as if the right acronym

might save him

 

from time he scatters

out the letters

 

of his name arranging

them

 

in different combinations

or anyone’s

 

to spell out the logo

the curt slogan

 

whose shortcut on

the screen asserts

 

the brand buy

the standard eye

 

can respond to

any cant will do

 

any congerie of

some might work

 

every shtum may

shtow the way

 

but not a phrase

it has to be less

 

than a word it must

resist the mind almost

 

equally as errata

and yet mean more

 

than any term can

it must determine

 

itself as a what’s grasped

a spasm like the gasp

 

that wakes from dreams

what syllable it seems

 

to the dumbest ipod

it’s no anagram stupid

 

so drop your digiter

halfwit fidgiter

 

you can’t tap it in

fingertip or dumbpad

 

even if you erase it with

your sanity’s bleach

 

it must reach

you instantly i.e. breach

 

your customary

perceptions like Laurence Harvey

 

in The Manchurian Candidate

brainwash etcet

 

it must replace you

with a clone-face you

 

which is your instead

than the one on your head

 

Bill Knott