Today's technology marketing must be firmly based on reality: significant opportunities; viable channels; effective positioning. With more than twenty years of technology sales and marketing experience, I can help you create winning positioning and marketing strategies that will be successful because they are built on practical, achievable tenets, not "best case" wishful thinking.

 

Further, customers can only assimilate new technology in the context of their existing infrastructure, business practices, corporate environment, and industry relationships. Helping customers analyze and understand technology in context and helping technology providers position and present their offerings in context are key interests of mine.

 

Past employers and clients have included Cisco Systems, StrataCom, Loral Communications, IBM, Fibermux (later ADC), MICOM Systems (later Nortel), and many more. Most of my experience is in Networking (both voice and data), but I have also worked with non-profits such as charities and political campaigns.

 

Recent assignments have included: Positioning and Messaging Platforms; Marketing Strategies; Communications Plans; Technology and Market Analysis; Industry Marketing; Customer Listening and Loyalty Programs; and Web Marketing. Please contact me to discuss your requirements.

-- Byron Henderson