The international demand for leisure and recreation opportunities has created a unique industry, Themed Entertainment. Although based on traditional development methods, this industry often requires unique and unusual integration of creativity, design, technology and construction. Theme Parks and Resort developments are the most visible examples, however family fun centers, museums, zoos, interactive exhibitions and even shopping malls now see the benefits of combining Themed Entertainment with their operations.
Too often, projects focus on the visual materials to 'sell' investors and other capital sources. While creativity and imagination are the foundation of the Themed Entertainment Industry, the projects must be financially viable, well organized and administered, with much more substance than just 'pretty pictures'.
Knutson-McHugh Consulting is in the business of providing the expertise to assist clients in planning, implementing and administrating the elements that allow an Entertainment Development to open successfully and operate efficiently, long after opening day.
SERVICES
Knutson-McHugh Consulting offers a variety of focused and integrated services from initial Project Planning through Post-Opening Day Support for Owner/Developers, Leisure & Recreation Attractions, Design Firms and Consulting Organizations in the following areas:
Business Affairs
Proper planning and organization is essential to the success of a project. Themed development often requires unique approaches to issues such as financing, organizational structure, pricing strategies, story/character licensing, etc.. The following is a representation of the services offered:
* Public Sector Marketing/Presentations
* Organization Structuring
* Business Plans
* Financial Viability Analysis
* Project Financing Packages
* Investor/Lender Presentations
* Financial Proformas
* Return on Investment Analysis
* Per Capita Spending Projections
* Pricing Strategies
Project Development and Administration
Although similar to the traditional land or architectural development process, themed design and leisure-oriented projects often create unique applications of traditional design, technology and construction/production elements. The following is a representation of services offered by KMC to develop and/or administrate a project:
* Capital Budgeting
* Project Cost Accounting and Financial Controls
* Planning and Scheduling Controls
* Identification and Qualification of Service Providers and Vendors
* Project Management and Coordination
* Purchasing and Contract Administration
Owner's Representation Services
Knutson-McHugh Consulting has over 35 years of in-house experience in project development for the Themed Entertainment Industry. A complete understanding of the development process, coupled with the knowledge and association of qualified industry resources, allows Knutson-McHugh Consulting to create and direct a core team of experts in areas such as cost estimating, show production, systems and facility engineering, and other disciplines as required by the project. This team acts in the best interest of the Owner/Developer to specify, direct, monitor and expedite the production resources working on the project.
Other Services
Knutson-McHugh Consulting's Operations Division additionally provides expertise in Operational Planning, Management and Training and Development. Information regarding these services is available upon request.