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Internal Communications at AOL:
A key player on the team that built the first professional internal communications for America Online’s member services
group, serving 5,000 customer service representatives across six states. The AOL program included:
- E-mails from senior leaders to each employee
- A revised intranet site offering daily news on important issues
- Messaging coordination with billing and technical support leadership
- New product introductions
- Town meetings and small group roundtables
- Print publications
- Supervisor communications
- Quarterly evaluation surveys
Employee Ambassadors:
Managed employee engagement “Ambassador” programs recruiting thousands
of employees in support of two new strategic products at American Standard Cos. These programs included:
- Special intranet sites with online enrollment and product information
- T-shirts and certificates for product ambassadors
- Recruitment parties at each major facility with product demos
- Regular e-mails to ambassadors with product news and program updates
Company Separation:
A member of the team that devised and implemented communications for the American
Standard company separation, including:
- Divestiture of the bath & kitchen business
- Spin-off of the vehicle controls business
- Re-branding of the company as “Trane.”
Promoting the Portal:
Created and implemented programs to promote MyStandard, the American Standard
Companies portal.
- This portal immediately received 10 times the usage of the old corporate intranet
- The portal grew into a resource used by 86 percent of employees to get company news, engage HR resources or obtain job-critical
information (measured by unique users per month among employees with portal access).
Benefits Enrollment:
Revised the online delivery of benefits enrollment information, turning a complex,
multi-faceted process into a step-by-step approach that, in the words of one veteran HR leader, resulted in the “smoothest
enrollment in memory.”
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