Graphic Design • Marketing • Merchandising
Retail Industry

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Qualifications Summary

Experience: 12 years marketing experience, 8 years graphic design and merchandising experience

Technical Skills: Ability to cross-platform between Mac and PC, Photoshop, Illustrator, Bridge, InDesign, Acrobat, Quark, Fireworks, MS Office, Excel, PowerPoint, Access, Dreamweaver, Joomla, HTML, basic Flash, basic PHP, CSS

Strengths: Photo-retouching, visual merchandising, eye for layout from print to environmental, multitasking between several projects and job functions

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Professional Experience

Graphic Designer
The Crucible, Oakland, CA                                                                                                        2008 - Present

• Continuity: Revamped collateral, programing materials and website to reflect a consitant brand.

• The Communicator: Opened doors of communication between program/marketing staff and faculty to better market classes and quality of instructors. Class enrollment increased and a higher percent of classes were able to run each quarter as a result.

 

Graphic Designer
IGIGI - Fashion Design House, San Francisco, CA                                                                               2006 - 2008

• Brand & Indentity Management: Revamped entire company brand and identity from logo to packaging to product photography to reach a higher end customer and be able to increase the company’s profit margins from double cost to 4 times cost.

• Eye for Layout: Strong design layout skills were used to reorganize and maximize the use of limited office space in the company, resulting in accomodation a 20% increase in staff. Layout and design skills also used to create the company’s first retail store location.

• Redesigned website interface and layout for better organization, more user-friendly interface and greater product focus – lead to direct increase in the web site convertion rate.

Marketing Manager
Friendlyway Computer Kiosks, San Francisco, CA                                                                             2004 - 2006

• Organized Multitasker: Handled juggling multiple job functions in a small company from graphic design, tradeshow coordinator, merchandiser, market research, software technical support, intern supervisor to office admin.

• Grace Under Pressure: Provided heavy marketing and public relations support during a chaotic reverse merger when bringing the company public.

Graphic Designer
Dolch Computer Systems, Fremont, CA                                                                                          2002 - 2004

• Cost Conscious: Reduced company marketing expenses for product photography, tradeshow signage, print ad and marketing collateral design by bring it in-house.

• Effective Target Marketing: Increased sales by providing custom customer targeted materials (data sheet, brochures, PowerPoint presentations) to sales staff.

• Good Time Management: Handled notable increase in workload after a 40% reduction in staffing.

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Education

California State University, East Bay
B.A. in Art with an emphasis in Graphic Design and Photography – Graduated 2001

 

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