Hotel Email Marketing Program

The main benefits of email marketing are simplicity, cost-effectiveness, and strength in customer retention. According to a June 2001 article in CRM Daily by the Aberdeen Group (a research company), “the automation of marketing through email is already one of the fastest growing segments of CRM, as it rose over 270 percent between 1999 and 2000.” J Biggins Consulting can help you establish an email marketing program that will increase revenue and decrease direct mail cost.

Services Offered:

Develop an opt-in email database to create a qualified list of prospects

Distribution of customized email letters introducing upcoming discount or events to encourage returning and new guests to book rooms during “valley” periods

Conduct and implement targeted email marketing campaigns

Distribution of monthly, bi-monthly, and quarterly hotel specific newsletters.

Email Marketing Internet Marketing Plan Search Engine Strategy Free Consultation

For More Information Contact:

Jennene Biggins, Principal

Phone (202) 529-9113 * Fax (240) 465-0529

Email: hotelemarketing@earthlink.net or jbigginsconsulting@earthlink.net