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STRATEGIC DESIGN | DESIGN RESEARCH | CONCEPT | OTHER DESIGNS
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Design research is a process of long-term inquiry integrated with design practice. In our practice design research is an entrepreneurial experience in media design, delivery and learning, emphasizing collaborative relationships with our clients and their communities, to provide customized and strategic design solutions.

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Women Who Vote©
A case study in design research that demonstrates the creative possibilities in the dynamic intersection between media design and communication. Women Who Vote markets informed voting to women in the 2004 elections as a strategy for changing public perception towards Plan Parenthood organizations. Based on divers design research methodologies.

Click here for a detailed description of the women who Vote design process.

Embroideries - A design research exercise, for the Women Who Vote© project, experimenting with using media and style that will appeal to women of diverse cultural backgrounds. Poster series, 11"x17". Lead to the choice of pattern style for the Women Who Vote© cards.

Choose - A comprehensive branding campaign, for choice and a design research exercise, for the Women Who Vote© project. Experimenting with how to change public perception regarding Pro-Choice in an effort to re-brand Planed Parenthood. The Campaign is using clothing labels, online polling and community building and a dedicated commercial space.

Urban Education Partnership (UEP). Example of a web design project that has developed as a resoult of design research and participatory design methodologies into a marketing tool as well as a practical communication solution for UEP's employees and with UEP's communities of service.
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e-mail: information@yaelian.com
Copyright 1998-2005, Yael Maayani and Ian Brown

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