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 Case Study #1:

A high-end floral designer in the Monterey, Carmel and Pebble Beach areas, who is serving many clients from outside the area needed alternative marketing approach.


We designed a website that featured all of her portfolio collateral. This online solution offers many advantages in her marketing efforts outside her geographic location. It showcases her work, and provides a graphic interface to enable communication with the clients in the initial planning process. The website also introduces a photo documentary style, of the client and her design team at work. Using narrative as a strategic approach to marketing, the media strategy has proven to be an excellent tool for captivating prospective clients even before the first meeting. The web portfolio strategy allows easy updating of past events.

We also provided full design and high-end printing of fine art quality greeting cards, as a marketing campaign for the New Year featuring new work to potential and existing clients.

Services provided:

  • Media Strategy for marketing
  • Cross Media Design and publishing on the web and in print
  • Photography
  • IT consulting

Copyright 1998-2005, Yael Maayani and Ian Brown